Love Essays (1600 words) - English-language Films,

Reverend Arthur Dimmesdale, a main character in Nathaniel Hawthorne?s novel The Scarlet Letter, proves to be a sinner against man, against God and most importantly against himself because he has committed adultery with Hester Prynne, resulting in an illegitimate child, Pearl. His sinning against himself, for which he ultimately paid the price of death, proved to be more harmful and more destructive than this sin of the flesh, and his sin against God. Socrates said, ?Know thyself,? and Shakespeare said, ?To thine own self be true.? If Reverend Dimmesdale had been true to himself he certainly wouldn?t have suffered as much as he did. What drove Dimmesdale to hold in his self-condemning truth? To answer this, it?s necessary to examine the whole character of Reverend Dimmesdale while explaining his sinful situation. Dimmesdale is not ignorant, he is very well educated. As Hawthorne states, Rev. Mr. Dimmesdale; a young clergyman who had come from one of the great English universities, bri nging all the learning of the age into our wild forestland. His eloquence and religious fervor had already given the earnest of high eminence in his profession.? (Hawthorne 72) This man?s morals had, until the adultery, been high. He is very spiritual because on top of being of the Puritan faith, he is a minister of the word of God. Throughout most of the novel, Rev. Dimmesdale is forced to hide his guilt of being Hester?s partner in sin. When in reality, he is not being forced by anyone, but himself, for he is the one who chooses not to reveal his secret to the town. Dimmesdalehas a concealed sin that is, eating at him. He just doesn?t have the courage to admit his wrongs. He seems to be a coward during these seven years of living with guilt. There is a scene in chapter 3 where Rev. Dimmesdale states, ?Hester Prynne?If thou feelest it to be for thy soul?s peace, and that thy earthly punishment will thereby be made more effectual to salvation, I charge thee to speak out the name of thy fellow ?sinner and fellow- sufferer! Be not silent from any mistaken pity and tenderness for him; for, believe me, Hester, though he were to step down from a high place, and stand there beside thee on thy pedestal of shame, yet better were it so, than to hide a guilty heart through life? What can thy silence do for him, except it tempt him-yea compel him as it were-to add hypocrisy to sin (73) In this scene it is almost as if we see Dimmesdale speaking as a hypocrite, himself! Dimmesdale portrays himself very ironically. He is a very well respected reverend and yet, has, for the last 7 years, worked on preaching the word of God, especially while he urges the congregation to confess openly to repent unto God. While, in reality, Dimmesdale is the one whoneeds a clean conscious. He feels like he needs to confess not only to the town but also too himself. Halfway through the novel Dimmesdale has yet to reveal the truth, which, so far, has been devouring him, physically and mentally. Since this good reverend is so spiritual, he cannot reveal his truths to the town so simply. He is of the Puritan faith and being a follower of that, the sin of adultery is a very grand sin. The whole town would look down on him as if he were a hypocrite. Which in fact, he is, but his sin of adultery in that town would have been scoffed at just as Hester?s has. The reverend is so well liked by the townsfolk that Hawthorne states, ?They fancied him the mouthpiece of Heaven?s messages of wisdom, rebuke, and love. In their eyes, the very ground on which he trod was sanctified.? ( 139 ) How else can the reverend live without revealing his identity? He has been doing it for seven years, and it must be hard for him, mentally and physically. Mentally, his whole body shuts down because he cannot take it anymore, even though he does not give in to confess yet. He has become emaciated because he has let the sin against himself churn inside and on

How to Use the French Expression Cest la Vie

How to Use the French Expression Cest la Vie The very old, very common French idiomatic expression Cest la vie,  pronounced  say la vee, has been around the world and back as a mainstay in dozens of cultures. In France, its still used in the same sense as always, as a sort of restrained, slightly fatalistic lamentation that this is how life is and theres not much you can do about it. It seems natural that this expression is often said with a shrug of the shoulders and a bemused, but furrowed brow. In English, it is translated as Thats life, and Such is life.  A vulgar slang equivalent in English would be Sh happens. Non-French Speakers Prefer the French Original The French Cest la vie, surprisingly,  is preferred in non-French cultures, and Cest la vie is used far more in English than in French. But  unlike many expressions  that English speakers have borrowed from French, the meaning is the same in both languages. Cest la vie,  even in English,  is a sad, Chaplin-esque acknowledgment  that something less than ideal must be accepted because thats just the way life is. Here is an exchange highlighting the fatalism inherent in this expression: Il a perdu son boulot et sa maison le mà ªme jour, tu te rends compte  ?   He lost his job and his home the same day. Can you imagine?Cest la vie !  Ã‚   Cest la vie! / Thats life! Variations on the Theme, Some Good, Some Not Cest la guerre Thats war. Cest la vie, cest la guerre, cest la pomme de terre. Thats life, thats war, thats the potato. (Only English speakers use this strange saying.) In French, Cest la vie can also be used non-fatalistically. As such,  the emphasis is on the  presentative cest introducing la vie and the idea that were talking about something thats essential to life or a particular way of life, as in:Leau, cest la vie.   Water is life. Cest la vie de famille qui me manque.   Its family life that I miss. Vivre dans le besoin, cest la vie dartiste.   Living in poverty is the life of an artist. Related Expressions Cest la vie de chà ¢teau (pourvu que à §a dure).   This is the good  life. Live it up (while it lasts). Cest la belle vie ! This is the life! La vie est dure ! Life is hard! Cest la bonne. Its the right one. Cest la  Bà ©rà ©zina. Its bitter defeat / a lost cause. La vie en rose Life through rose-colored glasses La  vie  nest  pas en rose. Life is not so beautiful. Cest  la  zone ! Its a pit here! Cest la vie, mon pauvre vieux  ! Thats life, my friend! Alternate Versions of Cest la Vie Bref, cest la vie ! Anyway, thats life! Cest  la  vie.  / Cest  comme cela. /  La  vie  est  ainsi faite. Life is life. Cest  la  vie.  / On ny peut rien. / Cest  comme à §a.   Ã‚  Thats the way the ball bounces. / Thats the way the cookie crumbles Examples of Usage Je sais que cest frustrant, mais  cest la vie.​   I know it is frustrating, but thats life.   C’est la vie, c’est de la comà ©die et c’est aussi du cinà ©ma.  Ã‚  Thats life, thats comedy, and thats  cinema, too. Alors il ny a rien faire. Cest la vie! Theres nothing to be done then. Cest la vie!

Using the French Expression À la rentrée

Using the French Expression la rentrà ©e la rentrà ©e!  [a la ra(n) tray] is a French expression used to mean, See you in September! or See you this fall! When translated literally, the phrase means, at the return. This is an common idiomatic phrase of normal register. How to Use the Phrase In August, major sectors of France slow down or close up shop completely. School is out, the government is more or less AWOL, and many restaurants and other businesses are closed as well. Therefore, many French people are on vacation for all or part of the month, which means that la rentrà ©e, in September, is more than just students and teachers going back to school; its also everyone else returning home and going back to work, returning to normalcy. la rentrà ©e! is a valediction, similar to bonnes vacances!  (have a nice vacation), a way of saying good-bye and an acknowledgement that youll see the other person when you both re-enter the real world after your prolonged vacation.You can also use la rentrà ©e as a reference to that point in time, to explain when something will happen, as in Je vais acheter une nouvelle voiture la rentrà ©e- Im going to buy a new car in early September / when school starts back up / after I get back from vacation. A related expression,  les affaires de la rentrà ©e,  means back-to-school deals/sales.

The Impact of Joe Colombo's Design Essay Example | Topics and Well Written Essays - 1500 words

The Impact of Joe Colombo's Design - Essay Example He sketched fantastical visions of a futuristic nuclear city, where man would exploit advances in atomic science to create a new way of living. Later became a founding member of the art concrete group. His father has inherited a ribbon factory, which he turned into an electrical conductor manufactory. In the factory he experiment with the modern production processes and latest developed plastics such as fiberglass and polyethylene in order to create good domestic designs. Later he gave up his work on paintings and focus on his designs to promote his design career. He ventured into design by creating a ceiling for a Milan jazz club. He designed three open-air rest areas featuring television shrines in which TV sets were used to construct mini theaters or shrines. He opened a design factory in Milan. He has his own design office. He worked on conception and architecture. His early designs were mostly for lodges and hotels. He also worked on many designs using plastic. He created the first chair molded from a single material. In his mission to furnish this world with new type of habitat, he applied new production processes and materials to existing types of furniture. His Elda armchair was made from fiberglass. He made furniture with aluminum, then ABS and, finally, polypropylene. Stackable and easy to clean, the universal chair is also adjustable because its legs can be unscrewed and replaced with longer ones. He was intent to reinvent the furniture as new concepts, which would definitely be better suited to a mobile lifestyle. He also designed a Combi-Centre container, which consists of cylindrical units to store things like books, tools and drinks etc. He also designed a Man-Woman container, a futuristic version of a 19th century trunk in which shelves, drawers and mirrors are hidden. The tube chair, Ragno outdoor light, two in one drinking glasses and a self-supporting smoking pipe, which did not require a stand, are remarkable creations of Colombo. Inspired by

Business Plan Master Assignment Example | Topics and Well Written Essays - 2000 words

Business Plan Master - Assignment Example The reason for having chosen Ireland is that in Ireland many hardware and software manufacturers are located and Ireland is considered somehow the European "Silicon Valley". Profits4U's primary targets are large hardware and software corporations such as HP, IBM & Microsoft. The next target will be the medium-sized companies in multimedia and software, areas that have great development potential. Profits4U's goal is to be positioned as a trustful sales & marketing company. Profits4U's competition is mostly the sale and marketing in - house departments. An indirect competitor could be some management consulting firms such as Arthur Andersen etc. but as mentioned these companies are indirect competitors since they are generalists and they do not implement niche marketing. In addition, due to their sheer size, in many cases their projects are executed by junior consultants and not by their senior personnel. Profits4U in terms of price will be positioned as a brand name company meaning that its prices will be quite high. The high prices can be justified due to Profits4U expertise in sales & marketing and more specifically in sales & marketing of software and hardware product. Mrs. Clara Bauer and the rest of the management team are former executives of high tech companies specialized in sales and marketing. The management is consisted of 3 partners aiming to reach 5 partners. AccoAccording to the company's estimations the profits will reach the $65,000 by the third year 3 with a net profit margin of 6%. Profits4U plans to ask for bank loan of $130,000 t and ask for an additional one of $50,000 in order to invest it in long-term assets by 2010. There is no anticipation of cash flow problems. 1.1 Mission To provide hardware and software manufacturers a first class solution to business development on a national and international level. The competitive advantage of Profits4U is its expertise, confidentiality, professionalism and contacts. Profits4U can be combined with the internal sales and marketing people and at the same time be a cheaper way to develop new markets. It can be a real alternative to internal resources and it offers senior practical experience, know-how, contacts, and confidentiality. The customers should know that working with Profits4U is an efficient, economical and more professional way to develop new business rather than working solely with internal staff. The focus will be business development in the European and Latin American markets. 1.2 Keys to Success 1. Excellence in sales and marketing. 2. Generate new sales leads. 3. Provide apart from sales expertise market research and project consulting. 1.3 Objectives 1. The sales turnover should be $550,000 in 2009 and $1 million in 2011. 2. The desired gross profit margin will be higher than 70%. 3. The desired net income will be more than 5% of sales by 2011. 2.0 Start-up Summary The initial expenses (among them legal costs, logo design, stationery and related expenses are included) are estimated to reach $18,350. The short term assets (office,furniture etc.) are estimated to reach $32,000 and have as start up cash the amount of $25,000 . The details are included in the following table. Start-up 3.0 Services 3.1 Competitive Comparison The competition comes in several forms: 1. In - house sales and marketing personel. The competitive advantage of Profits4U is that the managers of the internal departments do not

Employee Relations Essay Example for Free

Employee Relations Essay Employee relations are one of human resources aspect which is mainly concerned with maintaining a cohesive relationship between the employer and the employee in workplace so as to have high morale and motivation amongst employees for satisfactory productivity in workplace. Discussions between the employer and the employee usually concentrate on issues of payment, work environment, disputes, grievances, health and safety, hours of work and production targets. Human nature can be simple, yet very complex thus an understanding and appreciation of this is an important factor for effective employee relations in workplace. For this to be achieved there has to be well defined rules and regulations pertaining as to how employees are to perform their duties, address personal issues, bargaining procedures, handle and resolve conflicts etc. each country has its own laws pertaining employment but there are also international laws that stipulates how legal rights and restrictions on working force and their organizations. The main objective of employee relations is to protect the interests, rights and privileges of the employees. This provides information relating to policies and procedures of performing duties and facilitates the resolution of problems and complains through investigation and mediation. There exist two main levels of communication where employees can air their views. Individual relationship allows employee to relate directly with the employer while collective relationship involves organizations or trade onions and the individual employer. When a dispute arises in any workplace, conciliation, mediation and arbitration are used to resolve disputes depending on the nature of the dispute. Individual disputes usually involves the employee directly with the employer while collective disputes occurs when a common disillusionments among the employees arise and representatives of the employees in form of trade unions are used to air the grievances to the employer. Representatives are legalizes groups who are concerned with employees rights and advocates for fair recognition in workplace. The common situation in most countries is that employment laws have been more effective in resolving individual disputes than collective disputes. This is evident since most of trade unions are finding it difficult to handle disputes in workplace especially in private sector where individual employment rights has expanded and there is change from bargaining based relation system towards more individualized and legalistic rights based system. Cases of strikes in workplaces have declined recently and individuals are pursuing employment grievances in the court. There has been shift to more individualized forms of negotiation at organization level with decline of wider bargaining arrangements has weakened the capacity of trade unions to perform their role as a collective negotiators. Theories and Practices in Workplace Employment laws arose due to the needs of workers of better conditions and rights to organize so that their issues and grievances could be heard and resolved amicably. This led to formation of administrative body to address the legal rights and restrictions between the working people and the organizations. They mediate relationship between employees, employer and the trade unions. There are laws which stipulate relationship between the trade unions and the employer and the relationship between the individuals and the employer. Collective employment laws are a tripartite relationship between the employer, employees and the trade unions for collective bargaining, provision of benefits and industrial action. Individual employment laws deals with people rights at work place. There are two theories relating to employment developed after Second World War namely: Dunlop Theory: it was based on labour relations systems. He realized workers representations as part of factors contributing to economic growth with two key aspects of the society as whole i. e. the interests of employee sand value of social justice. Theory also realized that unions can succeed only if essentially contribute to good management. They have functioned by making deals which are in long term interests of management as well as employees; in part they force management to act in its own interests. The employees’ responses are usually neglected and there is need for organizations to provide more security and more employee services. This would require policies of regulation and protection where employees are able to make more choices about jobs, personal development of skills and interests through sequences of jobs rather than letting single company to mould and shape an individual. Employees’ participation in defining the nature of work and decisions that affects it. This needs rapid responses where companies have found that top-down control is far too slow and inward looking for today circumstances. There is more acceptance of diversity to open up new opportunities and also lower the power of entrenched resistors. This situation will require an effective system of representation to balance differing interests what is needed is a system to deal with decentralized, flexible management to integrate semi- professional and knowledgeable employees to generate full support. Unitary and pluralism theories: For pluralist decision maker views an employee is a permanently external to the enterprise, as part of action situation while unitarist decision maker views an employee as internal to the enterprise, inherent part of the enterprise actor. The pluralist position implies that workers and the enterprise are in a position to make demands on each other to which is obliged to respond as long as these demands are in some kind of balance. The relationship between workers and managers is founded on agreement about this balance and not on any agreement about the inherent rightness or effectiveness of the demands themselves. The unitarist position assumes that every member of the enterprise, workers and the managers is a willing participant in social action such as the enterprise is defined by a common set of aims and values central to which is the goal of achieving the greatest possible success for collective prosperity. An enterprise established on the principles of moral superiority of craft work and on importance of a worker seeing a product through to completion thus unitarist approach implies that the employment relationship as the primary means of organizing enterprise involves the agreement that in the context of the enterprise, certain rights duties. For industrial approach, unitarism seems to offer two advantages. First is the prospect of an absolute maximization of effectiveness and second is the relationship which exists within the enterprise are of normative substance. Workers and managers are able to look upon each other as fellows rather than opponents forced into an uneasy and purely alliance. In managerial unitarism, the employment relationship is not just legitimate but authoritative, employee accepts that the direction of a manager embody the most effective possible means of realising the aims and values of the enterprise as a whole and since manager subscribes to this basic normative consensus, then compliance with those directions is not just a legal but a moral duty. Thus managerial right to worker compliance arise from normative consensus professional and competence of the manager. From pluralism, manager can be competent but consensus does not exist thus there is no automatic managerial right to worker compliance. The key to resolving the difference between unitarism and pluralism in employment relations is dialogue i. e. a discussive process by which a group of people attempts to reach consensus on both objective and normative aspects of the action situation. Well conducted dialogue will result in agreement on the aims, values and goals of the organization, division of labour which will best contribute the realization of goals. Pluralist collective bargaining is purely procedural and hence non-dialogical. Managerial unitarism is also non dialogical because agreement to managerial strategies, plans and instructions of the enterprise is assumed rather than secured. Management is conceived as a technical matter. Thus an alternative dialogical and non- dialogical employment relations systems needs to be developed. Trade unions which are committed and enthusiastic about issues of the employees without curtailing the managerial rights to decide what they see as necessary reform in employer- employee’s relations. The workplace setup is based on adequate understanding of employer- employee relationship. This requires the knowledge of relevant conditions on the intra-group level and also on the inter-group conditions that might tempt each group to take a certain type social orientation. The consequences of different combinations of justice and injustice for the individual are specified for the intensity of conflict between two parties. Individual disputes usually involves am employee and the employer regarding a personal issues which is be discussed between them while collective disputes affect the general interests of group of workers and deals with enforcement or interpretation of statutory regulation, collective bargaining agreement.

Good Vs. Evil In Treasure Island Essay -- essays research papers

Throughout many works of literature, a prominent theme has been “Good vs. Evil';. Many authors base the plot of their novels around “good guys'; fighting the “villain';.Robert Louis Stevenson contrasts good and evil through many of the characters thathe creates. In the story “The Strange Case of Dr. Jekyll and Mr. Hyde';, Stevensoncontrasts the characters of Dr. Jekyll to Mr. Hyde to further the theme “Good vs. Evil';. This theme is common to many of Stevenson’s other works. In TreasureIsland, Stevenson uses the character Long John Silver to bring out this identicalidea. Long John Silver in many ways can be viewed the classic villain. But, whilereading this novel, one must be aware of the many other facets of Silver’spersonality that bring out his good nature. In Treasure Island and “The Strange Case of Dr. Jekyll and Mr. Hyde';, Robert Louis Stevenson incorporates the theme “Good vs. Evil'; in both of these stories through the split personalities of both Long John Silver, and Dr. Jekyll.   Ã‚  Ã‚  Ã‚  Ã‚   Robert Louis Stevenson’s theme of “Good vs. Evil'; is prominent in the novel Treasure Island. This story begins by introducing the protagonist of the novel Jim Hawkins. Jim works at an inn, which his mother owns. An old buccaneer is staying there by the name of Billy Bones who possesses a mysterious sea chest, which many people seem to want. While he was staying at the inn, many people attempted to steal the chest from the buccaneer. Billy Bones is a very heavy drinker, which may have been the cause of his death while staying at the inn. After the death, Jim’s curiosity for the old chest overwhelms him. Jim opens up the chest and finds to his pleasure an old treasure map. Jim immediately brings the map to Dr. Livesey, a friend of Jim’s family. Dr. Livesey and Jim decide to gather up a crew and sail to Treasure Island aboard the Hispanola to find the buried treasure. While looking for a cook, Dr. Livesey comes across a man by the name of Long John Silver. Because of Silver’s vast knowledge of the sea and his great cooking, he is named the head chef of the ship. Silver has other plans in mind though. As soon as he boards the ship, Jim sees him as a nice, intelligent man. This all quickly changes as he ove... ...ry Jekyll to an end'; (Jekyll p62).   Ã‚  Ã‚  Ã‚  Ã‚  Henry Jelkyll’s character is one full of uncanny genius, stubborn curiosity, and towards the end of the story unfortunately, despair. Hyde’s character is the complete opposite, one of malignancy and immorality. Jekyll’s genuine righteousness is exemplified by his own struggle with Mr. Hyde and eventually with his self-destruction. He realizes that Hyde will not cease his continuous onslaught of crimes, and pays the ultimate price for the well being of his friends and community. While one may say that suicide is an act of selfishness, Jekyll’s suicide must be looked upon as an honorable discharge from his life of woe.   Ã‚  Ã‚  Ã‚  Ã‚  These two stories discuss the continuous battle between right and wrong which we encounter every day. Whether at work, school, or on a ship hunting for treasure, the choice between right and wrong will be made. Stevenson composed both of these pieces with that very idea in mind. The split personalities of Jekyll and Silver are fictional, but they represent the many daily temptations which all of us must resist every day of our lives.

Human Resource Is the Most Important Asset in an Organisation

HUMAN RESOURCE IS THE MOST IMPORTANT ASSET IN AN ORGANISATION Human resource is defined as the employees in the organisation, and in an article by Harting(2008), he mentioned that â€Å"Any organization will go only as far as the people who are driving it†. This statement explains that the employees are the determining factor of how far an organisation can go and as such, it is vital for any organisation to invest in its own people so that they can contribute more in return. In every organisation, the main workforce are its people and without them, the organisation would not be able to conduct daily business transactions let alone move it forward.After all, people get things done as they are always the final decision makers. People are also highly adaptable to change especially when put in a difficult situation that may require them to use their superior skills or knowledge to deal with the problem. Besides dealing with problems, people also can initiate and generate new ideas which can be of good use to the organisation such as cost savings ideas, better working environment suggestions or even ideas that can propel the organisation forward.Most people in this world have to work for a living and they will always be looking for organisations that pay better and provide better benefits for their employees. Being better paid when comparing with their peers, people tend to be more motivated to work harder for themselves and the organisation so that they can provide better for their family. Motivated employees tend to show better quality of work and they deal with difficult situations better than employees who drag their feet to work. Financial benefits may work for most people but not all employees can be bought.Some employees prefer to work in organisations which assures job security than having a highly paid job as being paid well may mean more competition in that position and thus leading to a more stressful working environment. In 2011, Google, the compa ny that changed the way Internet search engines work, was placed fourth in U. S Fortune ‘100 Best Companies to Work For’ List. Garglulo(2011) mentioned that â€Å"The payoff shows up in increased innovation and productivity, low turnover, low sickness rates, and high employee satisfaction. † This year, U.S Fortune named Google, the â€Å"Best Company To Work For†. Google pays a lot of attention on how they treat their employees as the organisation aims to make their employees life better and easier by providing them with on-site physicians and nurses in an event that they may fall ill and require medical attention. Even on vacation, Google employees are covered with travel insurance and emergency assistance any where in the world, and not only does Google take care of their employees, they also ensure their loved ones are also well taken care of.Google emphasized that they value their employees opinion as they always welcome feedback and they evaluate thei r employee benefits regularly to ensure that the benefits adapt to the needs of the changing population. (Google, 2012) From the way Google values their human resource, it is no surprise that within a year, it took the top position of being the best company to work for. From a research by the Great Place to Work Institute, it was stated that today’s employees really do want different things and it is not in their paychecks.From their research with more than ten million employees worldwide, they have gathered that what people want most is firstly, trust in leadership and each other, secondly, pride in their work, thirdly, enjoyment of the people they work with, and lastly, fairness and transparency; all things that companies like Google seem to do well. † (Garglulo, 2011). Even on the Google website, they have dedicated numerous pages stating their employee benefits and even videos of satisfied employees.It is uncommon for organisations to spend so much effort on their w ebsites emphasizing on their benefits in order to attract top and best people around the world to work for them. In conclusion, different organisations came up with different strategies to keep their employees happy and motivated and are willing to invest more into their Human resource as they know that without them, the company may not be able to operate efficiently as compared to having them. Human resource is the most important asset of any organisation as they are the driving force that keeps it going and bringing it to greater heights.

Coffee Shop Essay

The purpose of this marketing plan is to outline the complete marketing strategy, tactics, and programs for Dot. L Coffee (hereafter, â€Å"Dot. L†). Dot. L is a specialist Coffee Company that focuses on specialty coffee of Latte, coffee based products and foods as well. Dot. L is a new coffee shop in the river side district. Dot. L will be known for over 6 flavors of latte, coffee and coffee based products. In addition, light snacks and sandwiches will be offered to accompany the cappuccino and coffee based products. The cafe establishment will play modern music for ambiance and provide free wireless internet access for patrons to attract professionals in the nearby business areas. The mission of Dot. L is in the vanity of the city, Dot. L can bring you the ease of a precious. Dot. L will be unlike other cafes in that it will introduce customers to the different flavors of coffee and foods in a leisure non pressure environment. Furthermore, in a competitive market like Starbuck, Dot. L hopes to set itself apart by reaching out to those diversity flavors of latte without the high prices. The target market consists of two market segments: †¢ People who are deeply in love latte and people who hope have a relaxing time †¢ Business people from the downtown business centers and professional buildings Situation analysis is explored. This includes an overall marketing environment analysis for the company as well as more specific situation analysis such as competitor and customers action for the marketing analysis. An evaluation is conducted followed by an action plan outlining how to achieve the marketing objectives, which includes: promotion, price discounts, a bi-monthly newsletter, advertising in television and search for new channel partnerships. Company overview and the Mission Statement Dot. L will be a distinctive coffee shop which have own characteristics and culture that will serve the river side residential district. The coffee shop offers flavored latte and other coffee products, light snacks, foods and free wi-fi service for customer surfing on-line. The Dot. L primary place of operation will be located on the river side with nice view of Brisbane River. The business persons in the office building will add to the number of patrons and the circumstance their also can attract consumer to choose that place. There are plans to open additional locations after 3 years of operation. Dot. L will operate from Monday to Sunday. Monday thru Thursday, five employees will be working from 10 a. m. to 10 p. m. Friday and Saturday will work the same; however, three employees closing will work until 12 a. m. The cost for each full time labors might be 16 dollars per hour and the cost for part-time labors might be 9 dollars. The name of this coffee shop is Dot. L which means L refers to latte. Therefore latte as company core coffee products and latte art can be discovered in Dot. L. [pic] As stated in the company’s mission statement: Dot. L aims to be the cafe have own style and culture in Australia. In the vanity of the city, Dot. L can bring you the ease of a precious. Table of Contents Executive Summary2 Company overview and the Mission Statement3 Introduction6 Product Description6 Environmental Scan7 Economic environment7 Legal, political and regulatory environment8 Social and cultural environment8 Technological environment9 Competitor9 Market research10 Customers12 Marketing objectives and Market tactics12 Marketing objectives12 Product12 Price13 Place13 Promotion14 Marketing Tactics15 Market forecasting16 Action plans17 Financials18 Control20 Conclusion21 Reference list:22 Appendix 124 Introduction This marketing plan examines the steps required to reposition Dot. L cafe in the Australian marketplace. Dot. L is a cafe brand will locate on river side in Brisbane. Dot. L offers a variety of coffee, specialty coffee of Latte, coffee based products and foods. In addition, in order to attract consumers latte art also be adopted into the coffee products. Basically the price for the regularly coffee the price will not over four dollars. The cafe will focus on the business people and normally customers. Dot. L in Australia employ approximately 30 labors includes chiefs, shop assistant, shop keeper, senior manager. The Dot. L brand name comes from its core products will offer in the cafe that aim to: 1. Attract consumers 2. Build brand 3. Trade profit achieve about 8-10% The marketing plan followed by analysis the situation in marketplace, competitors analysis for the Dot. L entry into the market. Furthermore, market research and customers analysis will provide to assist the Dot. L to locates the market accurately. It also considers the market forecasting and financials for the three-year period. Product Description The Dot. L will offer many items that would have perfect taste. From traditional coffee to the light snacks and foods, Dot. L will offer something traditional and original for all tastes. Daily latte specials will be offered, featuring a different blend and flavor each day. The cafe specialty will prefer to European style design. The six different lattes are includes: cafe au lait; ghetto latte or bootleg lattes; hot or iced latte versions of chai, matcha, and Royal milk tea; red latte; latte macchiato and Caffe latte. Latte and Coffee will be sold in three sizes, with prices ranging from $2. 00 to $5. 00. Flavors will be available at an additional charge of $0. 50. Espresso, cappuccino, mocha, and other specialty drinks will be available in two sizes and will cost $3. 75 and $6. 50. Environmental Scan. Economic environment Robust business, consumer confidence and high export price for raw materials have fuelled the economy for 16 years. Australia has a strong economy with per capita gross domestic product (GDP) of $ 38,000(CIA, 2009), and GDP was estimated to be growing at 3. 8% annually (CIA, 2009). However, in 2008 with the impact of the global economic crisis, manufacturing output and employment started to falter, and the Australian economy headed into a severe slowdown (Jackson, 2008). Even through, in 2010 the economy has begun to turn for the better, the consumers’ purchase tendency is not recover. As both cause and effect, consumers cut back on spending, specifically on food, clothing, furniture, entertainment, cars and mobile phones (Uren, 2008). The economic conditions in Australia present opportunities and risk for Dot. L. The decrease in consumer spending will force cafe industry to seek specialist assist to retain customers and maintain sales. In the other hand, this will increase the demand for specialist service like Dot. L which can provide business men have plcae to release pressure. However, the reality of a downturn may cause retailers to cut back on all spending including on retail consulting and training services. Additionally some retailers are likely to go out of business. Legal, political and regulatory environment Small business branding through labeling and packaging conclusively builds company and product recognition. Positioning the unique product through private label aimed at the target market results in an effective, low cost marketing strategy. It is the solution to getting customers into the store and back again and again. In American, the government publishes a legislative memo of a cyber-cafe restriction in 2006 (New York Civil Liberties Union, 2006). The China government also publishes the same restrictions. Because most of the cafe will provide the service of internet, so, they should pay attention to theses legislative issue (Rodnin, 2005). Social and cultural environment According to Australian Coffee Traders Association, Annual General Meeting 2006 that pointed out overall speaking, the Australian coffee market is very competitive but consumers are brand-loyal (ACTA, 2008). Australia is a country of different immigrants, especially proud of a traditional strong coffee culture started by European immigrants(AusFoodNews,2010). The strong coffee culture of Australia has influenced growth in coffee shops, especially among the younger generation. Coffee drinking has become an integral part of the modern lifestyle. In Australia, the specialist coffee shops have become more than just a place to drink coffee. Increasingly, coffee shops serve as places to meet for business and pleasure – a location for peace and quiet away from home and office. ACTA (2008) stated that more than one billion cups of coffee are consumed in cafes, restaurants and other outlets each year, this is an increase of 65% over the last 10 years. The Coffee consumption of Australian per capita has doubled over the last 30 years (ACTA, 2008). According to a new report by Euromonitor International – â€Å"Consumer Foodservice in Australia†. (2004) the number of transactions through coffee shops grew by 7% and value sales grew by almost 29%. Technological environment Technological advances in Australia have resulted in an increase usage of the internet. This has resulted in all industry expanding into a new channel: offering services, marketing and selling products over the internet. For Dot. L, the cafe can take this advantage which is using intern as the company’s channel to promote the marketing. Competitor The popularity of franchising as a business opportunity in Australia has also had a significant impact on the number of chain specialist coffee shops, such as Gloria Jean’s, The Coffee Club, Zarrafa’s Coffee which expanded mainly through franchising (Market Research World, n. d. ). Euromonitor International’s research shows that the Gloria Jean’s chain had the largest increase in outlets in 2004, thereby boosting its market share from 28% in 2003 to 37% in 2004. Gloria Jean’s has already opened over 900 shops around the world, and 407 stores are established in Australia-wide. Therefore, Gloria Jean’s can be regarded as the most powerful competitor. The Coffee Club has expanded its business to overseas, including Beijing, Bangkok, Dubai and Thailand. It has had more than 200 stores across the whole world. Compared with these two brands Gloria Jean’s and The Coffee Club, Zarrafa’s Coffee is a young brand. The brand comes from Gold Coast, and it only has 14 years history. Zarrafa’s Coffee has 41 stores across South East Queensland. Consequently, Zarrafa’s Coffee can be thought as the least powerful competitor for Dot. L. According to the report, sales of hot drink products in Australia surpassed A$1350m in the year 2008 and is expected to be worth A$1473m in 2013, with the coffee category accounting for the largest share followed by tea (Trading Room, 2010). It can be assumed that more people might enter the cafe industry. Market research In this section is to present the research about the marketing research for the Dot. L Coffee. Since this is a brand, the main goal of the Dot. L Coffee is to establish brand awareness among the target audience, which is business people, and 94 percent of them are aged 25 to 40. In this research, it chooses 10 male and 10 female to do the interview. Figure 1: The Frequency of the respondents to have coffee [pic] Figure 2: The Buying Habits of the Respondents [pic] According to the figure 1 and 2, of the business people that polled, 70 percent said they have coffee every day. And a full 58 percent said they prefer to enjoy coffee in the cafe. Others will enjoy coffee in their office or at home, here, 52 percent of them will buy the coffee products in the coffee shop, and 47 percent of them prefer buy it form the supermarket. Figure 3: The Acceptable Price per Coffee of the Respondents [pic] 45 percent of the respondents said that they would like Latte, and both of respondents who prefer Espresso and Mocha are divine 15 percent, 25 percent of respondents choose Cappuccino. Referring to the figure 3, 70 percent of them represent the acceptable price per cup of coffee is $3-8 dollars, and below $3 dollars and above $8 dollars will share the same percentage of 15 percent. Take a look at this chart, the best media mix, then, would be a combination of TV and magazine advertisements. Both of TV and magazine were divine 30 percent of the total population. And 20 percent of people prefer print advertisement. To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble. But with the proper media mix we can certainly lessen the chance of failure. Customers The primary target market for the Dot. L Coffee will be the local business people. The cafe will be a sit-down coffee shop with wi-fi connectivity. The cafe will serve a variety of flavored latte, coffee products, beverages, sandwiches, and treats to local customers. The target market consists of two market segments, that is people who are deeply in love latte and people who hope have a relaxing time; and business people from the downtown business centers and professional buildings. Marketing objectives and Market tactics Marketing objectives The purpose of this marketing plan is to launch a cafe with delicate bakery, and professional coffees and which will bring simple cozy and friendly atmosphere. Based on the product features and marketing 4P principles, the three years’ specific marketing plan will be given as the following to ensure objectives and expectations are met. Product First off all, the key customers are those people who fond into Latte which means the product image is designed as professional Latte maker with friendly, easy communicate, happy relationship atmosphere. In order to match the product concept: simple and cozy so that the color of the cafe should be designed as clean, comfortable. And the coffee cup and tableware would be designed to match the interior decoration as mildness and simple. The main special coffee is Latte. Meanwhile, espresso, cappuccino, mocha, and other specialty drinks will be available too. The latte flavors will include vanilla, chocolate, and caramel. This can be designed as the first year menu and in the following three years the product will be developed according to the market trend. Price The Dot. L cafe will specially offer delicate bakery with other beverages such as soda and juice. Coffee will be sold in three sizes, with prices ranging from $2. 00 to $5. 00. All prices take into consideration the cost of material, 25% for food and 45% for beverages. Espresso, cappuccino, mocha, and other specialty drinks will be available in two sizes and will cost $3. 75 and $6. 50. All different deserts will be sold by the slice such as cheesecake, chocolate cake, muffin, sandwich and cupcake. Prices range from $2. 75 to $8. 00. The frequent customer can join the membership and participate the buy 10 get one free activity. Place The cafe name Dot. L is from the coffee Latte which is combined with espresso and steamed milk. Hence, the image of the cafe will deliver simple and warm message to customers. The location of Dot. L will be choosing at Brisbane river side. The space will be designed with a glass room and interior will be more concise and mediterrane an style. The common area will have white coffee tables surrounded by plush chairs and sofas and allow customers to set up laptop and spread out paperwork. The walls will be painted into warm color to enhance the relax and friendly atmosphere. Promotion Besides, in order to develop the market and receive good reputation from the very first. The Dot. L Cafe will be promoted in a variety of ways. The annual budget allotment for advertising is $19,904 for the first year of operation. These monies will be distributed as follows: 1. Southern Star – Southern Star will be printed monthly showing the nightly specials. They will be distributed throughout the area on cars, handed out at the library, delivered to the local office buildings, and posted on street signs and other obvious places. 2. Radio – The cafe will run many radio spots on local radio stations. The ads will feature the daily coffee specials and will air during the morning and afternoon drive times to capitalize on drive-by traffic. 3. Entertainment – The Dot. L Cafe will feature local entertainment every other weekend. The entertainers will provide music, poetry, art, and dancing. These events will be promoted through additional print and radio spots. Besides, Dot. L will engage in promoting premium varieties of coffee by educating their customers about the different coffees that are available. This strategy would lead to increased sophistication among customers. 4. Web Presence – The Dot. L Cafe will promote the business and specials over the Internet through a website. The website will be updated monthly to advertise specials and product offerings. The Radio and newspaper advertisement could be launch at the first half year to attract more customers. Entertainment and web presence should be developed as long term promotion plan in the next three years. The Dot. L Cafe will promote itself to its new customers by offering discount memberships for frequent consumers. There will be buy 10 get one free card available for coffee. The remaining advertising budget will be used to print membership and frequent consumer cards. Serve the highest quality food and beverage and meanwhile maintain low cost of goods and inventory is one of the key objectives. Thus Logistics and distribution would be a crucial part as well. The fresh meats, cheeses, and vegetables will be purchased through good reputation food source distributors. The researching and negotiating of the best prices with distributors would be put into the project process too. Marketing Tactics To achieve the above marketing objectives, this plan considers the tactic through the marketing mix which includes product, promotion and pricing. Colour appeal, packaging and style are included in product section. As the before shown, the target market of the cafe is business people who works in downtown and modern buildings. These potential customers can be regarded as white collars and the middle class. They hold well-paid, and are to pursuit quality lifestyles. Based on these, the basic colour tone will be set as dark colour tone, such as brown and black. The logo of the cafe is to stress a simple but elegant style. Because Dot. L cafe is a new brand for customers, so the promotion strategy must be heavy to entice the brand trial. The advised promotion approaches are print ad, billboard ad and in-store promotions. Setting a billboard ad on the way to the city and riverside is strongly advised. The cafe locates on the riverside; for this reason, putting ad on ferry is recommended. The pricing objective is to appeal the people who take coffee daily. A regular size cafe au lait which is the main product is priced as $4. 50. The cafe can give 5% discount to people who hold senior card. Furthermore, a point card can be given in the store when customers are making purchase. The card allows that customers can get 1 free coffee after they buy 9 coffees. Market forecasting There are more than 100 cafes in Brisbane, and 17 cafes exist in Southbank where a part of riverside is. According to one market research (Weston 2010), more and more Australian have already totally accepted the coffee culture; in addition, they are very to enjoy this culture. Therefore, a big growth on takeout coffee is brought by this social change. As a matter of fact, the flourishing demand of coffee drinking directs to the blast of many specific coffee shops. According to another research, Australians prefer to coffee with milk rather than other styles. Datamonitor’s Market Data Analytic (MDA) database indicates that retail coffee sales in Australia gained around A$752m. The Australia coffee market is in the second place around the Asian Economic in 2008. Another research predicts that the total amount around A$473m of profit can be reached in 2013. All in all, it can be concluded that there is a huge potential in the cafe market. Action plans According to the planed given above the relevant GANTT chart will guide this project go smoothly complete on time. Figure 4: The Dot. L Project Schedule |Dot. L | |? |? | |Start-up Assets to Fund |$26,000 | |Total Funding Required |$88,290 | | | | |Total Assets |$26,000 | | | | |Liabilities and Capital | | |Liabilities | | |Total Liabilities |$33,290 | | | | |Capital | | |Planned Investment |$55,000 | |Loss at Start-up (Start-up Expenses) |($62,290) | |Total Capital |($7,290) | | | | |Total Capital and Liabilities |$26,000 |. 2. Break-even Analysis Break-even data is presented in the chart and table below. [pic] Figure 6: Break-even Analysis |Monthly Units Break-even |7,294 | |Monthly Revenue Break-even |$18,462 | |Assumptions: | | |Average Per-Unit Revenue |$2. 53 | |Average Per-Unit Variable Cost |$0. 63 | |Estimated Monthly Fixed Cost |$13,847 | 3. Projected Profit and Loss In the first year, the Dot. L Coffee will have sales of about $533,764 of operation. In year two and three the Dot. L will have sales increases of about 10%, resulting in sales of $576,551 and $622,575, respectively. Operating expenses are $304,136 for year one, $327,694 year two, and $353,326 year three. The results for the first three years of operation are net income of $36,521 for the first year, $42,356 for the second year, and $47,819 for year three. Control Dot. L will continually evaluate the marketing environment, particularly the economic environment, due to the economic downturn, and the competitive environment. Further, in relation to the specific tactics undertaken by Dot. L for the 36 month period, each will be assigned a person who will be responsible for the success of the tactic, as well as a specific final review date. |Tactic |Responsibility |Review date | |Promotions to focus on augmented product and core product |Marketing Manager |May 2010 | |benefits | | | |Determine price discounts and rollout strategy to clients | | | |Create newsletter and implement process for it to be |Management Team |Aug 2010 | |distributed monthly | | | |More Direct-response advertising in television |Marketing Manager |Sep 2010 | |Implement selling short-term modification recommendations | | | |Search for distributors with which to form channel |Sales Director |Jun 2011 | |partnerships |. | | |Expand business to more location |Marketing Manager |Mar 2012 | | | | | | |Channel Manager |Nov 2012 | | | | | | |Sales Director |Jan 2013 | Conclusion This report sets out the marketing plan for Dot. L in Australia. It was decided that, Dot. L aims to be the cafe have own style and culture in Australia. In the vanity of the city, Dot. L can bring you the ease of a precious. The marketing strategy was explored, including each of the marketing mix areas, and tactics were recommended relating to direct-response an promotions, price discounts, and find channel partnerships. It is believed that there is opportunity for Dot. L to built own brand culture and expand in cafe industry’s marketplace. It is, therefore, this marketing plan can assist Dot. L growth in the marketplace. Reference list: Acta (2008). AUSTRALIAN COFFEE STATS. Retrieved May 16, 2010 from http://www. acta. org. au/article. php? a=2 Hofmann (2008). Specialist coffee shops in Australia see vigorous expansion. Retrieved May 17, 2010 from http://www. franchiseek. com/Market_Trends_Coffee_Shops_Australia_0706. htm Jellie (2006). Coffee by numbers. Retrieved May 17, 2010 from: http://www. smh. com. au/news/good-living/coffee-by-numbers/2006/07/17/115298845 5398. html New York Civil Liberties Union(2006), Legislative Memo: Cyber-cafe Restrictions Retrieved May 17, 2010 from: http://www. nyclu. org/content/legislative-memo-cyber-caf%C3%A9-restrictions-2006 Rodnin(2007), Motherboard makers may be affected by Internet cafe restrictions in China, Retrieved May 17, 2010 from http://www. vaosoft. com/forum/index. php? showtopic=441&pid=612&mode=threaded&show=&st=0 Shaun Weston (2010). Australian love coffee. Retrieved May 15, 2010, from http://www. foodbev. com/report/australians-love-coffee Trading Room (2008). Australia a nation of coffee drinkers. Retrieved May 17, 2010 from http://www. tradingroom. com. au/apps/view_article. ac? articleId=1196615 Wong (2010). Aussie cafe culture accounts for ‘biggest growth in coffee’. Retrieved May 17, 2010 from http://www. ausfoodnews. com. au/2010/03/04/aussie-cafe-culture-accounts-for-biggest-growth-in-coffee. html Appendix 1 The Questionnaire of the Coffee Market. This is a marketing research of the style, habits and opinions of coffee in your everyday life. Section 1: Basic Personal Information 1. What is your gender? A Male B Female 2. What is your age? A 18-25 B 26-30 C 30-40 D Above 40 3. What is your Occupation? A Students B Business men C Employee D Others 4. Are you married or single? A Married B Single 5. What is your family’s size? A 1-2 person B 3-5 person C 6-8 person D Above 8 person Section 2: 6. Where can you get the information about coffee? A Internet B Magazine/ newspaper C TV D Print Advertisement E Others 7. Where are you usually buy the coffee product? A Supermarket B Internet C Coffee shop D Others 8. How offen do you drink coffee? A Every day B 3-4 times per week C Once a week D Never 9. Where do you usually drink coffee? A Cafe B At home C At office D At campus E Others 10. What kind of coffee would you like? A Latte B Espresso C Cappuccino D Mocha E Other specialty drinks 11. How much of a cup of coffee is acceptable for you? A $2-3 /cup B $3-5/cup C $5-8/cup D $8-10/cup E Above $10/cup Thank you for your participation!!!

Sickle Cell essays

Sickle Cell essays Sickle cell anemia is a chronic disease in which the red blood cells loose their disc-shape and become crescent. As a result of this change in shape, they function abnormally and break down, causing reoccurring painful episodes. An abnormal type of hemoglobin called hemoglobin S causes sickle cell anemia. Sickle cell anemia can only be inherited when both parents have the hemoglobin S gene. Sickle cell affects eight out of 100,000 people. However, it is more common in certain ethnic backgrounds. The disease affects one out of every 600 African Americans and one out of 1,000 to 1,400 Hispanic Americans. Sickle cell anemia may become life threatening when damaged blood cells break down or bone marrow fails to produce blood cells. These affects can cause damage to the kidneys, lungs, bone, liver, and even the central nervous system. Blocked blood vessels and damaged organs can cause acute painful episodes. These painful symptoms, which occur in 70% of patients, can last hours to days, affecting the bones in the back and chest. Some sufferers may have one episode every few years, while others may have many per year. The symptoms can even be severe enough to require admission to the hospital for pain control. People with Sickle cell anemia may have delayed growth and puberty, have ulcers in the lower legs during both adolescents and adulthood, and Not all symptoms of Sickle cell anemia are so threatening. Other symptoms include fatigue, breathlessness, rapid heart rate, fever and vomiting, poor eyesight and decreased fertility. There is currently no cure for this disease. During a crisis, bed rest is recommended to reduce the use of energy and oxygen needs. Transfusions of Folic acid, essential in producing cells, are required because of rapid blood cell turnover. Acute painful episodes are treated with analgesics and adequate liquid intake. Sometimes the spleen become damaged from these aberrant&...

Unaids Report On Hiv / Aids Essay -- AIDS, HIV, Human sexual behavior

NURS 420- Policy Brief HIV/AIDS in Zambia In 2014, UNAIDS estimated that around 1,200,000 people are living with HIV/AIDS in Zambia. According to the UNAIDS report, the prevalence rate for adults aged 15 to 49 is 12.4%. About 1 million women aged 15 and up are living with AIDS and roughly 100,000 children aged 0 to 14 are living with HIV. (UNAIDS) The most affected populations are men who have sex with men (MSM), migrants, sex workers, women, children and orphans. Some of the risk factors are having multiple and concurrent sexual partnerships, mother to child transmission, and low condom use. HIV/AIDS is impacting the economy by reducing labor supply and increasing costs. It is socially impacting the community by weakening the workforce, and increasing social issues. Providing education of sexually transmitted infections, the practice of safe sex and of information regarding mother to child transmission is a low cost effective approach in tackling the HIV/AIDS epidemic. The number of people living with HIV in Zambia, a relatively small country in southern Africa, is steadily rising. UNICEF estimates that 226 new adult infections and 25 new child infections occur each day. According to AVERT, an international AIDS and HIV charity, 27,000 people were accounted for AIDS related death in 2013. Life expectancy is 58.1 years, which is an increase from the year 2012 where the life expectancy was 49.4 years. (AVERT) Men who have sex with men, sex workers, migrants, women, children and orphans are more vulnerable to HIV/AIDS than other groups. In Zambia, it is illegal for men to have sex with men so there is little data about the HIV epidemic of this population. It is reported that elsewhere (Sub Saharan Africa) HIV preva... ... middle of paper ... ...hild transmission would do this. This is a low cost prevention approach to HIV/AIDS epidemic. A study done in Kenya showed that sexually transmitted disease control and condom promotion was 8-12 U.S dollars in cost per case averted. (Marseille, 20012) It was less than $1 in U.S in cost per disability adjusted life year (DALY). Doing something similar in Zambia would be cost effective too. By promoting positive attitudes and behavior towards women’s health, one is ensuring long-term improvements. Increasing awareness and overcoming the stigma of the disease is the first step to taking action. Helping the women in the community have a voice in practicing safe sex and becoming an advocate of the use of condoms and being knowledgeable in mother to child transmission can mitigate the chances of HIV transmission in various fields (i.e. marriages, sex work, migrant work).

Organizational Behavior Term Paper Example | Topics and Well Written Essays - 750 words

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