All Quiet On The Western Front - 1371 Words

All quiet on the Western Front is a book written by Erich Maria Remarque about the frontlines of Germany during WWI, while Omissi’s Indian Voices of the Great War: Soldiers’ Letters is a series of letters written by soldiers and their loved ones describing what they went through on the front lines for the allies as well as at home. Both of these sources describe what it was like to live and fight during the war both from the side of the allies and the Germans. While these sources share a common topic, the frontline and life during WWI, the soldiers took very different stances on the war, their superiors and what they were really fighting for. All Quiet on the Western Front begins with a company of German soldiers who have been deployed†¦show more content†¦The difference is, how long each of these sides kept their respective thoughts on the war and what their superiors did to try and raise the moral of their troops. Paul and his friends had what they thought to be an unnecessarily cruel corporal in charge of them, Corporal Himmeltoss. He had them do many things such as march for hours, sing and then punish them for not singing well enough and wash the barracks. In one instance Corporal Himmeltoss forced two bed wetters, one of which was Paul’s friend Tjarden, to alternate sleeping on the bottom bunk beneath each other so that they would essentially urinate on each other. Because of this, many of the soldiers in his company despised him. Paul, Tjarden and some other soldiers actually end up devising a plan to jump him on his morning walk and beat him up for revenge. On the side of the Indians however, many of the officers were much more kind and their superiors also reacted once morale started to fall. Earlier in the war, near the end of 1915, two groups of Indian infantrymen were withdrawn from France due to the thought that their morale would not survive the harsh winter of France. Many sepoys wrote about how they were ready they were to get back home and often times told their family and friends not to enlist. Others on the other hand tried to ease their family’s worries and tell them that all was well. The story was very different for the sepoy cavalrymen. They often welcomed the sight of battle and were excitedShow MoreRelatedAll Quiet of the Western Front756 Words   |  3 PagesPlot Summary: All Quiet on the Western Front Written by Erich Maria Remarque, All Quiet on the Western Front is the tale of a young man by the name of Paul. Paul who is nineteen years old gathers several of his friends from school and together they voluntarily join the army fighting for the Axis alliance. Before they are sent off into actual battle, they are faced with the brutal training camp. Along with this they face the cruelty of the life of a soldier. This made them question the reason forRead MoreAll Quiet on the Western Front700 Words   |  3 PagesThe greatest war novel of all time, All Quiet on the Western Front, by Erich Maria Remarque, is a novel that depicted the hardships of a group of teenagers who enlisted in the German Army during World War 1. Enlisting right out of high school forced the teens to experience things they had never thought of. From the life of a soilder on the front line to troubles with home life, war had managed to once again destroy a group of teenagers. Throughout the novel, we saw the men of the Second CompanyRead MoreAll Quiet On The Western Front1797 Words   |  8 PagesTitle: All Quiet on the Western Front Creator: Erich Maria Remarque Date of Publication: 1929 Class: War Novel Anecdotal Information about Author: -Erich Maria Remarque was conceived on 22 June 1898 into a working people family in the German city of Osnabrà ¼ck to Peter Franz Remark (b. 14 June 1867, Kaiserswerth) and Anna Maria (nà ©e Stallknecht; conceived 21 November 1871, Katernberg). -During World War I, Remarque was recruited into the armed force at 18 years old. On 12 June 1917, heRead MoreAll Quiet on the Western Front943 Words   |  4 Pages The book All Quiet on the Western Front, by Erich Maria Remarque, is about a group of 19 year old young men who are changed by the ways of war. There is paul: the main character; Tjaden: a tall, skinny locksmith, also the biggest eater; Albert Kropp: a lance-corporal and the clearest thinker; Muller: studious, intelligent, and likes school; Leer: has a preference for the girls from the prostitution houses and has a beard; Haie Westhus: a peat-digger, and big in size; Deterring: a peasant, he alwaysRead MoreAll Quiet On The Western Front2393 Words   |  10 PagesAll Quiet on the Western Front: Book Review Erich Maria Remarque, author of All Quiet on the Western Front, actually fought in WWI (Remarque 297). Because of this, he was able to write this book with accurate depictions of the war. He writes how being in combat can really take a toll on a person and affect them in a negative way. He also writes of the pain and suffering that the soldiers must cope with that comes along with living in constant fear and danger. When looking at the title of theRead MoreAll Quiet On The Western Front2085 Words   |  9 PagesThis essay will consider the different effects created by Erich Maria Remarque in his novel All Quiet on the Western Front. As a writer, Remarque unknowingly left his novel open to readers with completely different perspectives, and to various forms of criticism. This undoubtedly meant that every single reader had been affected by the novel in many different ways which unfortunately for Remarque may have been an effect that he never intended. This essay is divided into 5 main sections. Firstly itRead MoreAll Quiet On The Western Front1089 Words   |  5 Pages In Erich Maria Remarque’s novel, All Quiet on the Western Front, human nature is the only abstract periphery between belligerent barbarism and justifiable violence. Through the insipid bombardments that rained shells over the Germans’ heads and noxious implementation of mustard gas, Remarque dexterously misleads the reader into believing that he fights in an apathetic war where all remnants of human nature and identity have been destroyed with the introduction of trench warfare. Through Paul Baumer’sRead MoreAll Quiet On The Western Front1509 Words   |  7 Pagesâ€Å"He fell in October 1918, on a day that was so quiet and still on the whole front, that the army report confined itself to a single sentence: All quiet on the Western Front† (Remarque 296). Paul Baumer, the narrator of All Quiet on the Western Front, enlisted into the German army at a young age of nineteen with a group of friends from school. Kantorek, Paul’s teacher, â€Å"gave us long lectures until the whole of our class went, under his shepherding, to the District Commandant and volunteered† (RemarqueRead MoreAll Quiet On The Western Front1129 Words   |  5 PagesIn Erich Maria Remarque’s All Quiet on the Western Front, soldiers at the front have a better idea than civilians of the true n ature of war because they have experienced the war while civilians have only read about it or listened to government propaganda. Remarque is trying to tell us that only those who experience the war can understand how awful war truly is. In All Quiet on the Western Front, the main character Paul goes back to his home, the people he meets still think that the Germans are winningRead MoreAll Quiet On The Western Front1790 Words   |  8 Pagessmell of cigar smoke, gunpowder, and dirt that filled the air. There was no nationalism; all Paul wanted was survival. World War I was supposed to be about nationalism and the propaganda forced upon the soldiers to feel superiority over other countries, but Paul helps to prove otherwise, as his story tells what is was like to be at the front, and how tough it was to be a soldier. â€Å"All Quiet on the Western Front† portrays war as it was actually experienced, replacing the romantic picture of glory and

Medical Laboratory Technologist Free Essays

Have you ever wondered what a Medical Laboratory Technologist does? Well, a Medical Laboratory Technologist performs essential laboratory testing that is critical to the detection, diagnosis, and treatment of disease. To define the work of a Medical Laboratory Technologist, this paper will discuss the job itself and its working conditions, the skills and schooling needed for success, a salary range and pathways to advance in the field, and the further job opportunities predicted for the career area. Well, a Medical Laboratory Technologist, also known as clinical laboratory technologists they examine and analyze body fluids and cells. We will write a custom essay sample on Medical Laboratory Technologist or any similar topic only for you Order Now They look for different types of bacteria, parasites, other microorganisms, body fluids of chemical content, and many others procedures. Their conditions they are trained to work with different infectious specimens. They are to follow the Standard Precautions, which include wearing your personal protective equipment (PPE) consists of gloves, masks, goggles, and gowns. Medical Laboratory Technologist works in different sizes and employment setting. Usually medical laboratory technologist keep their areas clean, but their time when specimen solutions are being used, they spend lots of hours on their feet. And work in different hours depending of work area they in. To be a medical laboratory technologist one’s usual requirements is to have a bachelor’s degree with a major in medical technology or life sciences. And an associate degree and completion of accredited medical laboratory technician program. Read this  Respiratory Activity Well a medical laboratory technologist skill is to know problem solving to be able to perform plenty of tests and need to be able to assess further tests. Must be able to know how to use lab equipment to conduct performance checks and to maintain lab equipment. So they must be trained in order to be able to use the equipments. Know how to read the specimens and lab results of patients. Must have a good judgment, good communication skills, having respect of safety regulations, to work in a team, and to work under pressure at all times. The advancement that medical laboratory technologist the range is $45,700 for staff to $66,500 for managers. â€Å"The median annual wages for medical technologists were $53,500 as of May 2008. The highest 10 percent were paid more than $74,690, while the lowest 10 percent were paid less than $36,180. The middle 50 percent were paid between $44,560 and $63,430†. A different branch of medical laboratory technologist has different wages for example: Cytotechnologist in the hospital it $27. 55, a private clinic its $28. 75, and physician’s office laboratory is $26. 4. The benefit of being medical laboratory technologist is. The job outlook on medical laboratory technologist is it growing very rapidly and excellent job opportunities are very expected. It expected to grow â€Å"by 14 percent between 2008 and 2018, faster than the average for all occupations†. But it said â€Å"hospitals are expected to continue to be the major employer of clinical laboratory workers, employment is expected also to grow rapidly in medical laboratory, offices of physicians and other ambulatory health care services†. And also their jobs in molecular diagnostics, molecular biotechnology companies, in vitro fertilization laboratories, and research laboratories. The work of a Medical Laboratory Technologist is very demanding and must be focus at all times in order to get the correct results and complex. Why understanding the aspects of the career mentioned above is important for the person building a resume for success in this field, because it important for the person to understand the concept the career if he or she wishes to go into that career for long-term to get fully understanding of this jobs. How to cite Medical Laboratory Technologist, Papers

Ethical Issues and Social Accountability In Accounting

Question : Groups are to research one specific issue of their choice relating to accounting related ethics and social accountibility that is prominent in today's Australian Business Environment. As a result of their research groups need to develop a report format response detailing the issue, including examples and explaining the implications for various stakeholders. The response should conclude with supported specific recommendations as to how organisations and their accounting advisors should proceed in light of the analysis. Answer : Introduction We need to report out a Comparison of two different companies form the same industry listed in Australian stock exchange. For this analysis we have chosen: Caltex Australia limited Austex Oil Limited To do the necessary comparisons, the two companies chosen are from the same industry i.e. Oil exploration. Executive Summary Caltex Australia limited is the parent company of the Caltex Australia Group. This entity is listed on the Australia Stock Exchange (ASX). Caltex is operating in Australia from more than 100 years. This Company is known in Australia for providing on-going, reliable, safe and efficient fuel supply to our customers. This group controls many other wholly owned entities and other companies including Caltex Australia Petroleum Pty Ltd, Caltex Refineries (NSW) Pty Ltd, Caltex Refineries (Qld) Pty Ltd, Caltex Petroleum Services Pty Ltd and Calstores Pty Ltd. Companies 50% of the shares of Caltex is owned by Chevron. Caltex is one of Australia's leading transport fuel suppliers and convenience retailers. Caltex decision making relies in the hand of Caltex Board and management. The employee strength of the Company extends to more than 3700 employees working all over the country with head office in Sydney. The principal activities of Caltex includes purchase, refining, distribution and marketing of petroleum products and operating convenience stores throughout the country. This Company has two oil refineries one at Kurnell refinery in Sydney and another at Lytton refinery in Brisbane. These refineries are engaged in the production of petrol, diesel and jet fuel. Along with the above products small amounts of fuel oil and specialty products, liquid Petroleum gas (LPG) and other gases are also produced by these refineries. Caltex is also involved in marketing of refined products that it buys from the open market both overseas and locally, and along with the main products that Caltex refines across retail and commercial channels. These products are reaches to the customers via a network of pipelines, terminals, depots and company-owned and contracted transport fleets. (Annual Report of Caltex Australia, 2013) On the other hand, Austex oil limited is an oil and gas producing Company with its major operations in Oklahoma and Kansas, in the mid-continent of the United States of America. This Company though its two wholly owned subsidiaries, International Energy Corporation (Oklahoma) and International Energy Corporation (Northern Oklahoma) operates lease in Oklahoma. This Company with the passage of time is in the process of raising development capital in order to quire and develop oil and gas lease in USA. At Oklahoma site the oil and gas production is expected to increase as the company continues to develop new wells with an intention of growth. At this site the Company has in total drilled 18 new Vertical production wells (not all were producing during the year) during the year and 3 new Salt Water Disposals well and production hub was completed. In Kansas site, the oil and gas project are held by International Energy Corporation (Kansas) (IEC-KS) in a joint working interest arrangement with Castle Resources LLC, which is the operator of the leases. The Company during the year was engaged in the drilling of 3 additional wells. (Annual Report of Austex Oil Limited, 2013) Discussions Both the Companies i.e. Caltex Australia limited and Austex Oil Limited are listed in the Australian Stock exchange. However, Caltex Australia limited has its major operations in Australia, the Austex Oil Limited has is operations in USA. Both these Companies belong from the same industry but there is different in the operations. Caltex limited in involved in purchase, refining, distribution and marketing of petroleum products and the operation of convenience stores means this Company through its stores deals directly with the end user that is the consumers. On the other hand the Austex limited is involved in exploring oil and gas with selling its end products to other companies. So Austex doesnt deal directly with the end users. While reviewing the accounting policies of Caltex limited, it is noticed that it complies with the environmental provisions applicable on the company. All the necessary accruals related to environment is been made and these accruals re adjusted based on further information and circumstances. If any recovery is been made from the third party same is been accounted for when it is certain that the amount will be recovered. Any cost that has been incurred in complying with the environmental regulations and on-going maintenance and monitoring are expensed as they are incurred. On the other hand in case of Austex Limited, the meeting of environmental regulations at the same time is more important being they are involved in extraction and use of natural resources. Any environmental expenditure incurred by the company that prevents any future contamination or that costs lead to any improvement in the environmental safety or increases the efficiency of the existing assets, then the cost so involved will be capitalised. If nay accrual is being booked for any environmental liabilities, the accrual will be based on estimated future expected cost. When it comes towards the corporate social responsibility, the Austex limited in its financials has not highlighted any point pertaining to its responsibility towards the society. On the other hand Caltex limited was very clear in this front. They have stated that they will work for sustainable growth and for shareholders value. They will extend their efforts towards reducing the impact of their operations towards environment. This Company has its own health and safety policy. This policy of the Company is approved by the OHS Environmental Risk Committee, and this committee requires Caltex to provide a safe and healthy workplace for all our people. This OHS Committee also motivates the Company to operate in a way that it will not adversely affect the health and safety of its neighbours, customers or the public. The Company also emphasis on health and safety measures and ensures that the same is embedded in the business planning process and entrenched in the culture of the organisation. Ethics in accounting are concerned with making the preparation, presentation and disclosure of financial information better in all regards. The financial statements of the Companies are important for the various stakeholders such as shareholders, money lenders, Banks, financial institutions and many others. So ethics in accounting will make the financial information in the statement better in all regards for these people, as these people rely on this statement before taking any financial decisions. Most financial accounting activities seem too concerned with matters like maximising shareholders wealth, helping distant and remote financial market and many others. The financial accounting has no obvious social and environmental interest. When comparing both companies financially, it came across that in terms of sales revenue Caltex ($24.6m) is way ahead of Austex ($16.9m). But this is not the correct factor to judge the performance of the Company. The Gross profit ratio of Austex limited comes at around 70% whereas the Gross profit ratio of Caltex just not stands near the Austex, it is around 7%. (Approx. 10 times of Austex GP ratio). There is difference in the primary activities of the Companies. Considering this factor, the expenses of Austex limited will be on a higher side as compared to Caltex limited being Austex is involved in exploring natural oil and gases. Considering the above factors when the net profit of both the companies are compared, it is found Austex limited went into losses amounting to $ 1.1m, whereas Caltex was having some profits amounting to $528K. The Austex limited is expected to increase its oil and natural gas exploration as the company continues to develop new wells with an intention of growth. Considering this vision of the Company, it has acquired more capital from the public during the year. ISO stands for International Organisation for Standardisation. This is the organisation that provides tools for managing and tackling the global challenges of todays modern world. (Website of ISO) ISO works for sustainable development that is providing the resources for meeting the present requirements without compromising the ability of future generations to meet their own needs. ISO 14000 forces on environmental management systems. This ISO provides tools to the companies that will help them to improve their environmental performance and control their environment impact. This ISO provides framework to the companies to set up an effective environmental management system. Management, employees as well as external stakeholders can rely on this ISO for ensuring that the environmental impact is being measured and improved. The benefits of using ISO 14001 can include: Reduced cost of waste management. Savings in consumption of energy and materials Lower distribution costs Improved corporate image among regulators, customers and the public. Caltex Australia limited follows that ISO 14001. The Companys annual report is printed on an environmental responsible paper manufactured under the environmental management system. (ISO, 2014) ISO 26000 provides all the necessary guidelines to the companies so that they can operate effectively in the socially responsible way. By following the guidelines, the companies in todays world can act ethical and transparent way. By doing so, the company can contribute to the health and wealth of the society. Caltex being a company works to deliver sustainable growth and shareholders value. This company works in such way so as to ensure maximum growth for the investors and minimise its impact on the environment. (ISO, 2014) The conventional financial accounting is designed in such a way that it more likely to cause harm to society and to the environment. The profits of the companies are growing at the inevitable expense of social and environmental damage. Caltex Limited has tried to stop the above practise. Caltex limited has participated in the Commonwealth Energy Efficiency Opportunities Scheme and reported under the National Greenhouse and Energy Reporting Scheme and under the Carbon Disclosure Project. This kind of participation is important for the companies who wanted to address social responsibility. ISO 50001 stands for Energy management This ISO helps the organisation to save money by becoming energy efficient. This ISO provides different guidelines to conserve the resources and tackling the climate change. This ISO through various energy management systems tend to supports organisations in all sectors to become more energy efficient. ISO 50001 provides a framework of requirements for organizations to: Develop a policy for ensuring more efficient use of energy. Fix targets and objectives to meet out the policy. Use the data better in order to understand and make decisions about energy use. Measure the results. Review how well the policy so designed above works, and Continually improve energy management tool. As we all are aware in todays competitive world every organisation is planning to reduce is expenditure and energy is one of the major source which is being used by mostly all the companies to convert their raw material into finished goods. Through these energy management systems, the companies can plan to curtail its energy expenses. This is beneficial from financial as well as important for social prospective as it will help the companies to conserve the resources and tackle the climate change. Conclusion Considering the above points of discussions and looking at the financials state of both the companies and the ISO standards applications, The Caltex Australia Limited stands far better than Austex Limited. Caltex Limited has a strong background; this company is established in Australia from past more than 100 years. This Company through its convenience stores has reached to the ultimate customer and basis to their needs they have made necessary changes within its policies. Caltex limited is flowing ISO14001 and is meeting its corporate social responsibility with high stands. Caltex limited is profit wise more solid than with Austex limited, its strength is quite visible from its financials. References Annual Report of Caltex Australia, 2013; Available at: https://www.caltex.com.au/InvestorCentre/Documents/2013/2013%20Annual%20Report.pdf Annual Report of Austex Oil Limited, 2013; Available at: https://www.austexoil.com/irm/content/pdf/AusTex-2013-Annual-Report.pdf Official Website of ISO; Available at: https://www.iso.org/iso/home.html ISO 14000 Environmental Management; Available at: https://www.iso.org/iso/home/standards/management-standards/iso14000.htm ISO 26000 Social Responsibility; Available at: https://www.iso.org/iso/home/standards/iso26000.htm ISO 50001 Energy Management; Available at: https://www.iso.org/iso/home/standards/management-standards/iso50001.htm ISO Standards in action; Available at: https://www.iso.org/iso/home/news_index/iso-in-action.htm

Love Essays (1600 words) - English-language Films,

Reverend Arthur Dimmesdale, a main character in Nathaniel Hawthorne?s novel The Scarlet Letter, proves to be a sinner against man, against God and most importantly against himself because he has committed adultery with Hester Prynne, resulting in an illegitimate child, Pearl. His sinning against himself, for which he ultimately paid the price of death, proved to be more harmful and more destructive than this sin of the flesh, and his sin against God. Socrates said, ?Know thyself,? and Shakespeare said, ?To thine own self be true.? If Reverend Dimmesdale had been true to himself he certainly wouldn?t have suffered as much as he did. What drove Dimmesdale to hold in his self-condemning truth? To answer this, it?s necessary to examine the whole character of Reverend Dimmesdale while explaining his sinful situation. Dimmesdale is not ignorant, he is very well educated. As Hawthorne states, Rev. Mr. Dimmesdale; a young clergyman who had come from one of the great English universities, bri nging all the learning of the age into our wild forestland. His eloquence and religious fervor had already given the earnest of high eminence in his profession.? (Hawthorne 72) This man?s morals had, until the adultery, been high. He is very spiritual because on top of being of the Puritan faith, he is a minister of the word of God. Throughout most of the novel, Rev. Dimmesdale is forced to hide his guilt of being Hester?s partner in sin. When in reality, he is not being forced by anyone, but himself, for he is the one who chooses not to reveal his secret to the town. Dimmesdalehas a concealed sin that is, eating at him. He just doesn?t have the courage to admit his wrongs. He seems to be a coward during these seven years of living with guilt. There is a scene in chapter 3 where Rev. Dimmesdale states, ?Hester Prynne?If thou feelest it to be for thy soul?s peace, and that thy earthly punishment will thereby be made more effectual to salvation, I charge thee to speak out the name of thy fellow ?sinner and fellow- sufferer! Be not silent from any mistaken pity and tenderness for him; for, believe me, Hester, though he were to step down from a high place, and stand there beside thee on thy pedestal of shame, yet better were it so, than to hide a guilty heart through life? What can thy silence do for him, except it tempt him-yea compel him as it were-to add hypocrisy to sin (73) In this scene it is almost as if we see Dimmesdale speaking as a hypocrite, himself! Dimmesdale portrays himself very ironically. He is a very well respected reverend and yet, has, for the last 7 years, worked on preaching the word of God, especially while he urges the congregation to confess openly to repent unto God. While, in reality, Dimmesdale is the one whoneeds a clean conscious. He feels like he needs to confess not only to the town but also too himself. Halfway through the novel Dimmesdale has yet to reveal the truth, which, so far, has been devouring him, physically and mentally. Since this good reverend is so spiritual, he cannot reveal his truths to the town so simply. He is of the Puritan faith and being a follower of that, the sin of adultery is a very grand sin. The whole town would look down on him as if he were a hypocrite. Which in fact, he is, but his sin of adultery in that town would have been scoffed at just as Hester?s has. The reverend is so well liked by the townsfolk that Hawthorne states, ?They fancied him the mouthpiece of Heaven?s messages of wisdom, rebuke, and love. In their eyes, the very ground on which he trod was sanctified.? ( 139 ) How else can the reverend live without revealing his identity? He has been doing it for seven years, and it must be hard for him, mentally and physically. Mentally, his whole body shuts down because he cannot take it anymore, even though he does not give in to confess yet. He has become emaciated because he has let the sin against himself churn inside and on

How to Use the French Expression Cest la Vie

How to Use the French Expression Cest la Vie The very old, very common French idiomatic expression Cest la vie,  pronounced  say la vee, has been around the world and back as a mainstay in dozens of cultures. In France, its still used in the same sense as always, as a sort of restrained, slightly fatalistic lamentation that this is how life is and theres not much you can do about it. It seems natural that this expression is often said with a shrug of the shoulders and a bemused, but furrowed brow. In English, it is translated as Thats life, and Such is life.  A vulgar slang equivalent in English would be Sh happens. Non-French Speakers Prefer the French Original The French Cest la vie, surprisingly,  is preferred in non-French cultures, and Cest la vie is used far more in English than in French. But  unlike many expressions  that English speakers have borrowed from French, the meaning is the same in both languages. Cest la vie,  even in English,  is a sad, Chaplin-esque acknowledgment  that something less than ideal must be accepted because thats just the way life is. Here is an exchange highlighting the fatalism inherent in this expression: Il a perdu son boulot et sa maison le mà ªme jour, tu te rends compte  ?   He lost his job and his home the same day. Can you imagine?Cest la vie !  Ã‚   Cest la vie! / Thats life! Variations on the Theme, Some Good, Some Not Cest la guerre Thats war. Cest la vie, cest la guerre, cest la pomme de terre. Thats life, thats war, thats the potato. (Only English speakers use this strange saying.) In French, Cest la vie can also be used non-fatalistically. As such,  the emphasis is on the  presentative cest introducing la vie and the idea that were talking about something thats essential to life or a particular way of life, as in:Leau, cest la vie.   Water is life. Cest la vie de famille qui me manque.   Its family life that I miss. Vivre dans le besoin, cest la vie dartiste.   Living in poverty is the life of an artist. Related Expressions Cest la vie de chà ¢teau (pourvu que à §a dure).   This is the good  life. Live it up (while it lasts). Cest la belle vie ! This is the life! La vie est dure ! Life is hard! Cest la bonne. Its the right one. Cest la  Bà ©rà ©zina. Its bitter defeat / a lost cause. La vie en rose Life through rose-colored glasses La  vie  nest  pas en rose. Life is not so beautiful. Cest  la  zone ! Its a pit here! Cest la vie, mon pauvre vieux  ! Thats life, my friend! Alternate Versions of Cest la Vie Bref, cest la vie ! Anyway, thats life! Cest  la  vie.  / Cest  comme cela. /  La  vie  est  ainsi faite. Life is life. Cest  la  vie.  / On ny peut rien. / Cest  comme à §a.   Ã‚  Thats the way the ball bounces. / Thats the way the cookie crumbles Examples of Usage Je sais que cest frustrant, mais  cest la vie.​   I know it is frustrating, but thats life.   C’est la vie, c’est de la comà ©die et c’est aussi du cinà ©ma.  Ã‚  Thats life, thats comedy, and thats  cinema, too. Alors il ny a rien faire. Cest la vie! Theres nothing to be done then. Cest la vie!

Using the French Expression À la rentrée

Using the French Expression la rentrà ©e la rentrà ©e!  [a la ra(n) tray] is a French expression used to mean, See you in September! or See you this fall! When translated literally, the phrase means, at the return. This is an common idiomatic phrase of normal register. How to Use the Phrase In August, major sectors of France slow down or close up shop completely. School is out, the government is more or less AWOL, and many restaurants and other businesses are closed as well. Therefore, many French people are on vacation for all or part of the month, which means that la rentrà ©e, in September, is more than just students and teachers going back to school; its also everyone else returning home and going back to work, returning to normalcy. la rentrà ©e! is a valediction, similar to bonnes vacances!  (have a nice vacation), a way of saying good-bye and an acknowledgement that youll see the other person when you both re-enter the real world after your prolonged vacation.You can also use la rentrà ©e as a reference to that point in time, to explain when something will happen, as in Je vais acheter une nouvelle voiture la rentrà ©e- Im going to buy a new car in early September / when school starts back up / after I get back from vacation. A related expression,  les affaires de la rentrà ©e,  means back-to-school deals/sales.

The Impact of Joe Colombo's Design Essay Example | Topics and Well Written Essays - 1500 words

The Impact of Joe Colombo's Design - Essay Example He sketched fantastical visions of a futuristic nuclear city, where man would exploit advances in atomic science to create a new way of living. Later became a founding member of the art concrete group. His father has inherited a ribbon factory, which he turned into an electrical conductor manufactory. In the factory he experiment with the modern production processes and latest developed plastics such as fiberglass and polyethylene in order to create good domestic designs. Later he gave up his work on paintings and focus on his designs to promote his design career. He ventured into design by creating a ceiling for a Milan jazz club. He designed three open-air rest areas featuring television shrines in which TV sets were used to construct mini theaters or shrines. He opened a design factory in Milan. He has his own design office. He worked on conception and architecture. His early designs were mostly for lodges and hotels. He also worked on many designs using plastic. He created the first chair molded from a single material. In his mission to furnish this world with new type of habitat, he applied new production processes and materials to existing types of furniture. His Elda armchair was made from fiberglass. He made furniture with aluminum, then ABS and, finally, polypropylene. Stackable and easy to clean, the universal chair is also adjustable because its legs can be unscrewed and replaced with longer ones. He was intent to reinvent the furniture as new concepts, which would definitely be better suited to a mobile lifestyle. He also designed a Combi-Centre container, which consists of cylindrical units to store things like books, tools and drinks etc. He also designed a Man-Woman container, a futuristic version of a 19th century trunk in which shelves, drawers and mirrors are hidden. The tube chair, Ragno outdoor light, two in one drinking glasses and a self-supporting smoking pipe, which did not require a stand, are remarkable creations of Colombo. Inspired by

Business Plan Master Assignment Example | Topics and Well Written Essays - 2000 words

Business Plan Master - Assignment Example The reason for having chosen Ireland is that in Ireland many hardware and software manufacturers are located and Ireland is considered somehow the European "Silicon Valley". Profits4U's primary targets are large hardware and software corporations such as HP, IBM & Microsoft. The next target will be the medium-sized companies in multimedia and software, areas that have great development potential. Profits4U's goal is to be positioned as a trustful sales & marketing company. Profits4U's competition is mostly the sale and marketing in - house departments. An indirect competitor could be some management consulting firms such as Arthur Andersen etc. but as mentioned these companies are indirect competitors since they are generalists and they do not implement niche marketing. In addition, due to their sheer size, in many cases their projects are executed by junior consultants and not by their senior personnel. Profits4U in terms of price will be positioned as a brand name company meaning that its prices will be quite high. The high prices can be justified due to Profits4U expertise in sales & marketing and more specifically in sales & marketing of software and hardware product. Mrs. Clara Bauer and the rest of the management team are former executives of high tech companies specialized in sales and marketing. The management is consisted of 3 partners aiming to reach 5 partners. AccoAccording to the company's estimations the profits will reach the $65,000 by the third year 3 with a net profit margin of 6%. Profits4U plans to ask for bank loan of $130,000 t and ask for an additional one of $50,000 in order to invest it in long-term assets by 2010. There is no anticipation of cash flow problems. 1.1 Mission To provide hardware and software manufacturers a first class solution to business development on a national and international level. The competitive advantage of Profits4U is its expertise, confidentiality, professionalism and contacts. Profits4U can be combined with the internal sales and marketing people and at the same time be a cheaper way to develop new markets. It can be a real alternative to internal resources and it offers senior practical experience, know-how, contacts, and confidentiality. The customers should know that working with Profits4U is an efficient, economical and more professional way to develop new business rather than working solely with internal staff. The focus will be business development in the European and Latin American markets. 1.2 Keys to Success 1. Excellence in sales and marketing. 2. Generate new sales leads. 3. Provide apart from sales expertise market research and project consulting. 1.3 Objectives 1. The sales turnover should be $550,000 in 2009 and $1 million in 2011. 2. The desired gross profit margin will be higher than 70%. 3. The desired net income will be more than 5% of sales by 2011. 2.0 Start-up Summary The initial expenses (among them legal costs, logo design, stationery and related expenses are included) are estimated to reach $18,350. The short term assets (office,furniture etc.) are estimated to reach $32,000 and have as start up cash the amount of $25,000 . The details are included in the following table. Start-up 3.0 Services 3.1 Competitive Comparison The competition comes in several forms: 1. In - house sales and marketing personel. The competitive advantage of Profits4U is that the managers of the internal departments do not

Employee Relations Essay Example for Free

Employee Relations Essay Employee relations are one of human resources aspect which is mainly concerned with maintaining a cohesive relationship between the employer and the employee in workplace so as to have high morale and motivation amongst employees for satisfactory productivity in workplace. Discussions between the employer and the employee usually concentrate on issues of payment, work environment, disputes, grievances, health and safety, hours of work and production targets. Human nature can be simple, yet very complex thus an understanding and appreciation of this is an important factor for effective employee relations in workplace. For this to be achieved there has to be well defined rules and regulations pertaining as to how employees are to perform their duties, address personal issues, bargaining procedures, handle and resolve conflicts etc. each country has its own laws pertaining employment but there are also international laws that stipulates how legal rights and restrictions on working force and their organizations. The main objective of employee relations is to protect the interests, rights and privileges of the employees. This provides information relating to policies and procedures of performing duties and facilitates the resolution of problems and complains through investigation and mediation. There exist two main levels of communication where employees can air their views. Individual relationship allows employee to relate directly with the employer while collective relationship involves organizations or trade onions and the individual employer. When a dispute arises in any workplace, conciliation, mediation and arbitration are used to resolve disputes depending on the nature of the dispute. Individual disputes usually involves the employee directly with the employer while collective disputes occurs when a common disillusionments among the employees arise and representatives of the employees in form of trade unions are used to air the grievances to the employer. Representatives are legalizes groups who are concerned with employees rights and advocates for fair recognition in workplace. The common situation in most countries is that employment laws have been more effective in resolving individual disputes than collective disputes. This is evident since most of trade unions are finding it difficult to handle disputes in workplace especially in private sector where individual employment rights has expanded and there is change from bargaining based relation system towards more individualized and legalistic rights based system. Cases of strikes in workplaces have declined recently and individuals are pursuing employment grievances in the court. There has been shift to more individualized forms of negotiation at organization level with decline of wider bargaining arrangements has weakened the capacity of trade unions to perform their role as a collective negotiators. Theories and Practices in Workplace Employment laws arose due to the needs of workers of better conditions and rights to organize so that their issues and grievances could be heard and resolved amicably. This led to formation of administrative body to address the legal rights and restrictions between the working people and the organizations. They mediate relationship between employees, employer and the trade unions. There are laws which stipulate relationship between the trade unions and the employer and the relationship between the individuals and the employer. Collective employment laws are a tripartite relationship between the employer, employees and the trade unions for collective bargaining, provision of benefits and industrial action. Individual employment laws deals with people rights at work place. There are two theories relating to employment developed after Second World War namely: Dunlop Theory: it was based on labour relations systems. He realized workers representations as part of factors contributing to economic growth with two key aspects of the society as whole i. e. the interests of employee sand value of social justice. Theory also realized that unions can succeed only if essentially contribute to good management. They have functioned by making deals which are in long term interests of management as well as employees; in part they force management to act in its own interests. The employees’ responses are usually neglected and there is need for organizations to provide more security and more employee services. This would require policies of regulation and protection where employees are able to make more choices about jobs, personal development of skills and interests through sequences of jobs rather than letting single company to mould and shape an individual. Employees’ participation in defining the nature of work and decisions that affects it. This needs rapid responses where companies have found that top-down control is far too slow and inward looking for today circumstances. There is more acceptance of diversity to open up new opportunities and also lower the power of entrenched resistors. This situation will require an effective system of representation to balance differing interests what is needed is a system to deal with decentralized, flexible management to integrate semi- professional and knowledgeable employees to generate full support. Unitary and pluralism theories: For pluralist decision maker views an employee is a permanently external to the enterprise, as part of action situation while unitarist decision maker views an employee as internal to the enterprise, inherent part of the enterprise actor. The pluralist position implies that workers and the enterprise are in a position to make demands on each other to which is obliged to respond as long as these demands are in some kind of balance. The relationship between workers and managers is founded on agreement about this balance and not on any agreement about the inherent rightness or effectiveness of the demands themselves. The unitarist position assumes that every member of the enterprise, workers and the managers is a willing participant in social action such as the enterprise is defined by a common set of aims and values central to which is the goal of achieving the greatest possible success for collective prosperity. An enterprise established on the principles of moral superiority of craft work and on importance of a worker seeing a product through to completion thus unitarist approach implies that the employment relationship as the primary means of organizing enterprise involves the agreement that in the context of the enterprise, certain rights duties. For industrial approach, unitarism seems to offer two advantages. First is the prospect of an absolute maximization of effectiveness and second is the relationship which exists within the enterprise are of normative substance. Workers and managers are able to look upon each other as fellows rather than opponents forced into an uneasy and purely alliance. In managerial unitarism, the employment relationship is not just legitimate but authoritative, employee accepts that the direction of a manager embody the most effective possible means of realising the aims and values of the enterprise as a whole and since manager subscribes to this basic normative consensus, then compliance with those directions is not just a legal but a moral duty. Thus managerial right to worker compliance arise from normative consensus professional and competence of the manager. From pluralism, manager can be competent but consensus does not exist thus there is no automatic managerial right to worker compliance. The key to resolving the difference between unitarism and pluralism in employment relations is dialogue i. e. a discussive process by which a group of people attempts to reach consensus on both objective and normative aspects of the action situation. Well conducted dialogue will result in agreement on the aims, values and goals of the organization, division of labour which will best contribute the realization of goals. Pluralist collective bargaining is purely procedural and hence non-dialogical. Managerial unitarism is also non dialogical because agreement to managerial strategies, plans and instructions of the enterprise is assumed rather than secured. Management is conceived as a technical matter. Thus an alternative dialogical and non- dialogical employment relations systems needs to be developed. Trade unions which are committed and enthusiastic about issues of the employees without curtailing the managerial rights to decide what they see as necessary reform in employer- employee’s relations. The workplace setup is based on adequate understanding of employer- employee relationship. This requires the knowledge of relevant conditions on the intra-group level and also on the inter-group conditions that might tempt each group to take a certain type social orientation. The consequences of different combinations of justice and injustice for the individual are specified for the intensity of conflict between two parties. Individual disputes usually involves am employee and the employer regarding a personal issues which is be discussed between them while collective disputes affect the general interests of group of workers and deals with enforcement or interpretation of statutory regulation, collective bargaining agreement.

Good Vs. Evil In Treasure Island Essay -- essays research papers

Throughout many works of literature, a prominent theme has been “Good vs. Evil';. Many authors base the plot of their novels around “good guys'; fighting the “villain';.Robert Louis Stevenson contrasts good and evil through many of the characters thathe creates. In the story “The Strange Case of Dr. Jekyll and Mr. Hyde';, Stevensoncontrasts the characters of Dr. Jekyll to Mr. Hyde to further the theme “Good vs. Evil';. This theme is common to many of Stevenson’s other works. In TreasureIsland, Stevenson uses the character Long John Silver to bring out this identicalidea. Long John Silver in many ways can be viewed the classic villain. But, whilereading this novel, one must be aware of the many other facets of Silver’spersonality that bring out his good nature. In Treasure Island and “The Strange Case of Dr. Jekyll and Mr. Hyde';, Robert Louis Stevenson incorporates the theme “Good vs. Evil'; in both of these stories through the split personalities of both Long John Silver, and Dr. Jekyll.   Ã‚  Ã‚  Ã‚  Ã‚   Robert Louis Stevenson’s theme of “Good vs. Evil'; is prominent in the novel Treasure Island. This story begins by introducing the protagonist of the novel Jim Hawkins. Jim works at an inn, which his mother owns. An old buccaneer is staying there by the name of Billy Bones who possesses a mysterious sea chest, which many people seem to want. While he was staying at the inn, many people attempted to steal the chest from the buccaneer. Billy Bones is a very heavy drinker, which may have been the cause of his death while staying at the inn. After the death, Jim’s curiosity for the old chest overwhelms him. Jim opens up the chest and finds to his pleasure an old treasure map. Jim immediately brings the map to Dr. Livesey, a friend of Jim’s family. Dr. Livesey and Jim decide to gather up a crew and sail to Treasure Island aboard the Hispanola to find the buried treasure. While looking for a cook, Dr. Livesey comes across a man by the name of Long John Silver. Because of Silver’s vast knowledge of the sea and his great cooking, he is named the head chef of the ship. Silver has other plans in mind though. As soon as he boards the ship, Jim sees him as a nice, intelligent man. This all quickly changes as he ove... ...ry Jekyll to an end'; (Jekyll p62).   Ã‚  Ã‚  Ã‚  Ã‚  Henry Jelkyll’s character is one full of uncanny genius, stubborn curiosity, and towards the end of the story unfortunately, despair. Hyde’s character is the complete opposite, one of malignancy and immorality. Jekyll’s genuine righteousness is exemplified by his own struggle with Mr. Hyde and eventually with his self-destruction. He realizes that Hyde will not cease his continuous onslaught of crimes, and pays the ultimate price for the well being of his friends and community. While one may say that suicide is an act of selfishness, Jekyll’s suicide must be looked upon as an honorable discharge from his life of woe.   Ã‚  Ã‚  Ã‚  Ã‚  These two stories discuss the continuous battle between right and wrong which we encounter every day. Whether at work, school, or on a ship hunting for treasure, the choice between right and wrong will be made. Stevenson composed both of these pieces with that very idea in mind. The split personalities of Jekyll and Silver are fictional, but they represent the many daily temptations which all of us must resist every day of our lives.

Human Resource Is the Most Important Asset in an Organisation

HUMAN RESOURCE IS THE MOST IMPORTANT ASSET IN AN ORGANISATION Human resource is defined as the employees in the organisation, and in an article by Harting(2008), he mentioned that â€Å"Any organization will go only as far as the people who are driving it†. This statement explains that the employees are the determining factor of how far an organisation can go and as such, it is vital for any organisation to invest in its own people so that they can contribute more in return. In every organisation, the main workforce are its people and without them, the organisation would not be able to conduct daily business transactions let alone move it forward.After all, people get things done as they are always the final decision makers. People are also highly adaptable to change especially when put in a difficult situation that may require them to use their superior skills or knowledge to deal with the problem. Besides dealing with problems, people also can initiate and generate new ideas which can be of good use to the organisation such as cost savings ideas, better working environment suggestions or even ideas that can propel the organisation forward.Most people in this world have to work for a living and they will always be looking for organisations that pay better and provide better benefits for their employees. Being better paid when comparing with their peers, people tend to be more motivated to work harder for themselves and the organisation so that they can provide better for their family. Motivated employees tend to show better quality of work and they deal with difficult situations better than employees who drag their feet to work. Financial benefits may work for most people but not all employees can be bought.Some employees prefer to work in organisations which assures job security than having a highly paid job as being paid well may mean more competition in that position and thus leading to a more stressful working environment. In 2011, Google, the compa ny that changed the way Internet search engines work, was placed fourth in U. S Fortune ‘100 Best Companies to Work For’ List. Garglulo(2011) mentioned that â€Å"The payoff shows up in increased innovation and productivity, low turnover, low sickness rates, and high employee satisfaction. † This year, U.S Fortune named Google, the â€Å"Best Company To Work For†. Google pays a lot of attention on how they treat their employees as the organisation aims to make their employees life better and easier by providing them with on-site physicians and nurses in an event that they may fall ill and require medical attention. Even on vacation, Google employees are covered with travel insurance and emergency assistance any where in the world, and not only does Google take care of their employees, they also ensure their loved ones are also well taken care of.Google emphasized that they value their employees opinion as they always welcome feedback and they evaluate thei r employee benefits regularly to ensure that the benefits adapt to the needs of the changing population. (Google, 2012) From the way Google values their human resource, it is no surprise that within a year, it took the top position of being the best company to work for. From a research by the Great Place to Work Institute, it was stated that today’s employees really do want different things and it is not in their paychecks.From their research with more than ten million employees worldwide, they have gathered that what people want most is firstly, trust in leadership and each other, secondly, pride in their work, thirdly, enjoyment of the people they work with, and lastly, fairness and transparency; all things that companies like Google seem to do well. † (Garglulo, 2011). Even on the Google website, they have dedicated numerous pages stating their employee benefits and even videos of satisfied employees.It is uncommon for organisations to spend so much effort on their w ebsites emphasizing on their benefits in order to attract top and best people around the world to work for them. In conclusion, different organisations came up with different strategies to keep their employees happy and motivated and are willing to invest more into their Human resource as they know that without them, the company may not be able to operate efficiently as compared to having them. Human resource is the most important asset of any organisation as they are the driving force that keeps it going and bringing it to greater heights.

Coffee Shop Essay

The purpose of this marketing plan is to outline the complete marketing strategy, tactics, and programs for Dot. L Coffee (hereafter, â€Å"Dot. L†). Dot. L is a specialist Coffee Company that focuses on specialty coffee of Latte, coffee based products and foods as well. Dot. L is a new coffee shop in the river side district. Dot. L will be known for over 6 flavors of latte, coffee and coffee based products. In addition, light snacks and sandwiches will be offered to accompany the cappuccino and coffee based products. The cafe establishment will play modern music for ambiance and provide free wireless internet access for patrons to attract professionals in the nearby business areas. The mission of Dot. L is in the vanity of the city, Dot. L can bring you the ease of a precious. Dot. L will be unlike other cafes in that it will introduce customers to the different flavors of coffee and foods in a leisure non pressure environment. Furthermore, in a competitive market like Starbuck, Dot. L hopes to set itself apart by reaching out to those diversity flavors of latte without the high prices. The target market consists of two market segments: †¢ People who are deeply in love latte and people who hope have a relaxing time †¢ Business people from the downtown business centers and professional buildings Situation analysis is explored. This includes an overall marketing environment analysis for the company as well as more specific situation analysis such as competitor and customers action for the marketing analysis. An evaluation is conducted followed by an action plan outlining how to achieve the marketing objectives, which includes: promotion, price discounts, a bi-monthly newsletter, advertising in television and search for new channel partnerships. Company overview and the Mission Statement Dot. L will be a distinctive coffee shop which have own characteristics and culture that will serve the river side residential district. The coffee shop offers flavored latte and other coffee products, light snacks, foods and free wi-fi service for customer surfing on-line. The Dot. L primary place of operation will be located on the river side with nice view of Brisbane River. The business persons in the office building will add to the number of patrons and the circumstance their also can attract consumer to choose that place. There are plans to open additional locations after 3 years of operation. Dot. L will operate from Monday to Sunday. Monday thru Thursday, five employees will be working from 10 a. m. to 10 p. m. Friday and Saturday will work the same; however, three employees closing will work until 12 a. m. The cost for each full time labors might be 16 dollars per hour and the cost for part-time labors might be 9 dollars. The name of this coffee shop is Dot. L which means L refers to latte. Therefore latte as company core coffee products and latte art can be discovered in Dot. L. [pic] As stated in the company’s mission statement: Dot. L aims to be the cafe have own style and culture in Australia. In the vanity of the city, Dot. L can bring you the ease of a precious. Table of Contents Executive Summary2 Company overview and the Mission Statement3 Introduction6 Product Description6 Environmental Scan7 Economic environment7 Legal, political and regulatory environment8 Social and cultural environment8 Technological environment9 Competitor9 Market research10 Customers12 Marketing objectives and Market tactics12 Marketing objectives12 Product12 Price13 Place13 Promotion14 Marketing Tactics15 Market forecasting16 Action plans17 Financials18 Control20 Conclusion21 Reference list:22 Appendix 124 Introduction This marketing plan examines the steps required to reposition Dot. L cafe in the Australian marketplace. Dot. L is a cafe brand will locate on river side in Brisbane. Dot. L offers a variety of coffee, specialty coffee of Latte, coffee based products and foods. In addition, in order to attract consumers latte art also be adopted into the coffee products. Basically the price for the regularly coffee the price will not over four dollars. The cafe will focus on the business people and normally customers. Dot. L in Australia employ approximately 30 labors includes chiefs, shop assistant, shop keeper, senior manager. The Dot. L brand name comes from its core products will offer in the cafe that aim to: 1. Attract consumers 2. Build brand 3. Trade profit achieve about 8-10% The marketing plan followed by analysis the situation in marketplace, competitors analysis for the Dot. L entry into the market. Furthermore, market research and customers analysis will provide to assist the Dot. L to locates the market accurately. It also considers the market forecasting and financials for the three-year period. Product Description The Dot. L will offer many items that would have perfect taste. From traditional coffee to the light snacks and foods, Dot. L will offer something traditional and original for all tastes. Daily latte specials will be offered, featuring a different blend and flavor each day. The cafe specialty will prefer to European style design. The six different lattes are includes: cafe au lait; ghetto latte or bootleg lattes; hot or iced latte versions of chai, matcha, and Royal milk tea; red latte; latte macchiato and Caffe latte. Latte and Coffee will be sold in three sizes, with prices ranging from $2. 00 to $5. 00. Flavors will be available at an additional charge of $0. 50. Espresso, cappuccino, mocha, and other specialty drinks will be available in two sizes and will cost $3. 75 and $6. 50. Environmental Scan. Economic environment Robust business, consumer confidence and high export price for raw materials have fuelled the economy for 16 years. Australia has a strong economy with per capita gross domestic product (GDP) of $ 38,000(CIA, 2009), and GDP was estimated to be growing at 3. 8% annually (CIA, 2009). However, in 2008 with the impact of the global economic crisis, manufacturing output and employment started to falter, and the Australian economy headed into a severe slowdown (Jackson, 2008). Even through, in 2010 the economy has begun to turn for the better, the consumers’ purchase tendency is not recover. As both cause and effect, consumers cut back on spending, specifically on food, clothing, furniture, entertainment, cars and mobile phones (Uren, 2008). The economic conditions in Australia present opportunities and risk for Dot. L. The decrease in consumer spending will force cafe industry to seek specialist assist to retain customers and maintain sales. In the other hand, this will increase the demand for specialist service like Dot. L which can provide business men have plcae to release pressure. However, the reality of a downturn may cause retailers to cut back on all spending including on retail consulting and training services. Additionally some retailers are likely to go out of business. Legal, political and regulatory environment Small business branding through labeling and packaging conclusively builds company and product recognition. Positioning the unique product through private label aimed at the target market results in an effective, low cost marketing strategy. It is the solution to getting customers into the store and back again and again. In American, the government publishes a legislative memo of a cyber-cafe restriction in 2006 (New York Civil Liberties Union, 2006). The China government also publishes the same restrictions. Because most of the cafe will provide the service of internet, so, they should pay attention to theses legislative issue (Rodnin, 2005). Social and cultural environment According to Australian Coffee Traders Association, Annual General Meeting 2006 that pointed out overall speaking, the Australian coffee market is very competitive but consumers are brand-loyal (ACTA, 2008). Australia is a country of different immigrants, especially proud of a traditional strong coffee culture started by European immigrants(AusFoodNews,2010). The strong coffee culture of Australia has influenced growth in coffee shops, especially among the younger generation. Coffee drinking has become an integral part of the modern lifestyle. In Australia, the specialist coffee shops have become more than just a place to drink coffee. Increasingly, coffee shops serve as places to meet for business and pleasure – a location for peace and quiet away from home and office. ACTA (2008) stated that more than one billion cups of coffee are consumed in cafes, restaurants and other outlets each year, this is an increase of 65% over the last 10 years. The Coffee consumption of Australian per capita has doubled over the last 30 years (ACTA, 2008). According to a new report by Euromonitor International – â€Å"Consumer Foodservice in Australia†. (2004) the number of transactions through coffee shops grew by 7% and value sales grew by almost 29%. Technological environment Technological advances in Australia have resulted in an increase usage of the internet. This has resulted in all industry expanding into a new channel: offering services, marketing and selling products over the internet. For Dot. L, the cafe can take this advantage which is using intern as the company’s channel to promote the marketing. Competitor The popularity of franchising as a business opportunity in Australia has also had a significant impact on the number of chain specialist coffee shops, such as Gloria Jean’s, The Coffee Club, Zarrafa’s Coffee which expanded mainly through franchising (Market Research World, n. d. ). Euromonitor International’s research shows that the Gloria Jean’s chain had the largest increase in outlets in 2004, thereby boosting its market share from 28% in 2003 to 37% in 2004. Gloria Jean’s has already opened over 900 shops around the world, and 407 stores are established in Australia-wide. Therefore, Gloria Jean’s can be regarded as the most powerful competitor. The Coffee Club has expanded its business to overseas, including Beijing, Bangkok, Dubai and Thailand. It has had more than 200 stores across the whole world. Compared with these two brands Gloria Jean’s and The Coffee Club, Zarrafa’s Coffee is a young brand. The brand comes from Gold Coast, and it only has 14 years history. Zarrafa’s Coffee has 41 stores across South East Queensland. Consequently, Zarrafa’s Coffee can be thought as the least powerful competitor for Dot. L. According to the report, sales of hot drink products in Australia surpassed A$1350m in the year 2008 and is expected to be worth A$1473m in 2013, with the coffee category accounting for the largest share followed by tea (Trading Room, 2010). It can be assumed that more people might enter the cafe industry. Market research In this section is to present the research about the marketing research for the Dot. L Coffee. Since this is a brand, the main goal of the Dot. L Coffee is to establish brand awareness among the target audience, which is business people, and 94 percent of them are aged 25 to 40. In this research, it chooses 10 male and 10 female to do the interview. Figure 1: The Frequency of the respondents to have coffee [pic] Figure 2: The Buying Habits of the Respondents [pic] According to the figure 1 and 2, of the business people that polled, 70 percent said they have coffee every day. And a full 58 percent said they prefer to enjoy coffee in the cafe. Others will enjoy coffee in their office or at home, here, 52 percent of them will buy the coffee products in the coffee shop, and 47 percent of them prefer buy it form the supermarket. Figure 3: The Acceptable Price per Coffee of the Respondents [pic] 45 percent of the respondents said that they would like Latte, and both of respondents who prefer Espresso and Mocha are divine 15 percent, 25 percent of respondents choose Cappuccino. Referring to the figure 3, 70 percent of them represent the acceptable price per cup of coffee is $3-8 dollars, and below $3 dollars and above $8 dollars will share the same percentage of 15 percent. Take a look at this chart, the best media mix, then, would be a combination of TV and magazine advertisements. Both of TV and magazine were divine 30 percent of the total population. And 20 percent of people prefer print advertisement. To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble. But with the proper media mix we can certainly lessen the chance of failure. Customers The primary target market for the Dot. L Coffee will be the local business people. The cafe will be a sit-down coffee shop with wi-fi connectivity. The cafe will serve a variety of flavored latte, coffee products, beverages, sandwiches, and treats to local customers. The target market consists of two market segments, that is people who are deeply in love latte and people who hope have a relaxing time; and business people from the downtown business centers and professional buildings. Marketing objectives and Market tactics Marketing objectives The purpose of this marketing plan is to launch a cafe with delicate bakery, and professional coffees and which will bring simple cozy and friendly atmosphere. Based on the product features and marketing 4P principles, the three years’ specific marketing plan will be given as the following to ensure objectives and expectations are met. Product First off all, the key customers are those people who fond into Latte which means the product image is designed as professional Latte maker with friendly, easy communicate, happy relationship atmosphere. In order to match the product concept: simple and cozy so that the color of the cafe should be designed as clean, comfortable. And the coffee cup and tableware would be designed to match the interior decoration as mildness and simple. The main special coffee is Latte. Meanwhile, espresso, cappuccino, mocha, and other specialty drinks will be available too. The latte flavors will include vanilla, chocolate, and caramel. This can be designed as the first year menu and in the following three years the product will be developed according to the market trend. Price The Dot. L cafe will specially offer delicate bakery with other beverages such as soda and juice. Coffee will be sold in three sizes, with prices ranging from $2. 00 to $5. 00. All prices take into consideration the cost of material, 25% for food and 45% for beverages. Espresso, cappuccino, mocha, and other specialty drinks will be available in two sizes and will cost $3. 75 and $6. 50. All different deserts will be sold by the slice such as cheesecake, chocolate cake, muffin, sandwich and cupcake. Prices range from $2. 75 to $8. 00. The frequent customer can join the membership and participate the buy 10 get one free activity. Place The cafe name Dot. L is from the coffee Latte which is combined with espresso and steamed milk. Hence, the image of the cafe will deliver simple and warm message to customers. The location of Dot. L will be choosing at Brisbane river side. The space will be designed with a glass room and interior will be more concise and mediterrane an style. The common area will have white coffee tables surrounded by plush chairs and sofas and allow customers to set up laptop and spread out paperwork. The walls will be painted into warm color to enhance the relax and friendly atmosphere. Promotion Besides, in order to develop the market and receive good reputation from the very first. The Dot. L Cafe will be promoted in a variety of ways. The annual budget allotment for advertising is $19,904 for the first year of operation. These monies will be distributed as follows: 1. Southern Star – Southern Star will be printed monthly showing the nightly specials. They will be distributed throughout the area on cars, handed out at the library, delivered to the local office buildings, and posted on street signs and other obvious places. 2. Radio – The cafe will run many radio spots on local radio stations. The ads will feature the daily coffee specials and will air during the morning and afternoon drive times to capitalize on drive-by traffic. 3. Entertainment – The Dot. L Cafe will feature local entertainment every other weekend. The entertainers will provide music, poetry, art, and dancing. These events will be promoted through additional print and radio spots. Besides, Dot. L will engage in promoting premium varieties of coffee by educating their customers about the different coffees that are available. This strategy would lead to increased sophistication among customers. 4. Web Presence – The Dot. L Cafe will promote the business and specials over the Internet through a website. The website will be updated monthly to advertise specials and product offerings. The Radio and newspaper advertisement could be launch at the first half year to attract more customers. Entertainment and web presence should be developed as long term promotion plan in the next three years. The Dot. L Cafe will promote itself to its new customers by offering discount memberships for frequent consumers. There will be buy 10 get one free card available for coffee. The remaining advertising budget will be used to print membership and frequent consumer cards. Serve the highest quality food and beverage and meanwhile maintain low cost of goods and inventory is one of the key objectives. Thus Logistics and distribution would be a crucial part as well. The fresh meats, cheeses, and vegetables will be purchased through good reputation food source distributors. The researching and negotiating of the best prices with distributors would be put into the project process too. Marketing Tactics To achieve the above marketing objectives, this plan considers the tactic through the marketing mix which includes product, promotion and pricing. Colour appeal, packaging and style are included in product section. As the before shown, the target market of the cafe is business people who works in downtown and modern buildings. These potential customers can be regarded as white collars and the middle class. They hold well-paid, and are to pursuit quality lifestyles. Based on these, the basic colour tone will be set as dark colour tone, such as brown and black. The logo of the cafe is to stress a simple but elegant style. Because Dot. L cafe is a new brand for customers, so the promotion strategy must be heavy to entice the brand trial. The advised promotion approaches are print ad, billboard ad and in-store promotions. Setting a billboard ad on the way to the city and riverside is strongly advised. The cafe locates on the riverside; for this reason, putting ad on ferry is recommended. The pricing objective is to appeal the people who take coffee daily. A regular size cafe au lait which is the main product is priced as $4. 50. The cafe can give 5% discount to people who hold senior card. Furthermore, a point card can be given in the store when customers are making purchase. The card allows that customers can get 1 free coffee after they buy 9 coffees. Market forecasting There are more than 100 cafes in Brisbane, and 17 cafes exist in Southbank where a part of riverside is. According to one market research (Weston 2010), more and more Australian have already totally accepted the coffee culture; in addition, they are very to enjoy this culture. Therefore, a big growth on takeout coffee is brought by this social change. As a matter of fact, the flourishing demand of coffee drinking directs to the blast of many specific coffee shops. According to another research, Australians prefer to coffee with milk rather than other styles. Datamonitor’s Market Data Analytic (MDA) database indicates that retail coffee sales in Australia gained around A$752m. The Australia coffee market is in the second place around the Asian Economic in 2008. Another research predicts that the total amount around A$473m of profit can be reached in 2013. All in all, it can be concluded that there is a huge potential in the cafe market. Action plans According to the planed given above the relevant GANTT chart will guide this project go smoothly complete on time. Figure 4: The Dot. L Project Schedule |Dot. L | |? |? | |Start-up Assets to Fund |$26,000 | |Total Funding Required |$88,290 | | | | |Total Assets |$26,000 | | | | |Liabilities and Capital | | |Liabilities | | |Total Liabilities |$33,290 | | | | |Capital | | |Planned Investment |$55,000 | |Loss at Start-up (Start-up Expenses) |($62,290) | |Total Capital |($7,290) | | | | |Total Capital and Liabilities |$26,000 |. 2. Break-even Analysis Break-even data is presented in the chart and table below. [pic] Figure 6: Break-even Analysis |Monthly Units Break-even |7,294 | |Monthly Revenue Break-even |$18,462 | |Assumptions: | | |Average Per-Unit Revenue |$2. 53 | |Average Per-Unit Variable Cost |$0. 63 | |Estimated Monthly Fixed Cost |$13,847 | 3. Projected Profit and Loss In the first year, the Dot. L Coffee will have sales of about $533,764 of operation. In year two and three the Dot. L will have sales increases of about 10%, resulting in sales of $576,551 and $622,575, respectively. Operating expenses are $304,136 for year one, $327,694 year two, and $353,326 year three. The results for the first three years of operation are net income of $36,521 for the first year, $42,356 for the second year, and $47,819 for year three. Control Dot. L will continually evaluate the marketing environment, particularly the economic environment, due to the economic downturn, and the competitive environment. Further, in relation to the specific tactics undertaken by Dot. L for the 36 month period, each will be assigned a person who will be responsible for the success of the tactic, as well as a specific final review date. |Tactic |Responsibility |Review date | |Promotions to focus on augmented product and core product |Marketing Manager |May 2010 | |benefits | | | |Determine price discounts and rollout strategy to clients | | | |Create newsletter and implement process for it to be |Management Team |Aug 2010 | |distributed monthly | | | |More Direct-response advertising in television |Marketing Manager |Sep 2010 | |Implement selling short-term modification recommendations | | | |Search for distributors with which to form channel |Sales Director |Jun 2011 | |partnerships |. | | |Expand business to more location |Marketing Manager |Mar 2012 | | | | | | |Channel Manager |Nov 2012 | | | | | | |Sales Director |Jan 2013 | Conclusion This report sets out the marketing plan for Dot. L in Australia. It was decided that, Dot. L aims to be the cafe have own style and culture in Australia. In the vanity of the city, Dot. L can bring you the ease of a precious. The marketing strategy was explored, including each of the marketing mix areas, and tactics were recommended relating to direct-response an promotions, price discounts, and find channel partnerships. It is believed that there is opportunity for Dot. L to built own brand culture and expand in cafe industry’s marketplace. It is, therefore, this marketing plan can assist Dot. L growth in the marketplace. Reference list: Acta (2008). AUSTRALIAN COFFEE STATS. Retrieved May 16, 2010 from http://www. acta. org. au/article. php? a=2 Hofmann (2008). Specialist coffee shops in Australia see vigorous expansion. Retrieved May 17, 2010 from http://www. franchiseek. com/Market_Trends_Coffee_Shops_Australia_0706. htm Jellie (2006). Coffee by numbers. Retrieved May 17, 2010 from: http://www. smh. com. au/news/good-living/coffee-by-numbers/2006/07/17/115298845 5398. html New York Civil Liberties Union(2006), Legislative Memo: Cyber-cafe Restrictions Retrieved May 17, 2010 from: http://www. nyclu. org/content/legislative-memo-cyber-caf%C3%A9-restrictions-2006 Rodnin(2007), Motherboard makers may be affected by Internet cafe restrictions in China, Retrieved May 17, 2010 from http://www. vaosoft. com/forum/index. php? showtopic=441&pid=612&mode=threaded&show=&st=0 Shaun Weston (2010). Australian love coffee. Retrieved May 15, 2010, from http://www. foodbev. com/report/australians-love-coffee Trading Room (2008). Australia a nation of coffee drinkers. Retrieved May 17, 2010 from http://www. tradingroom. com. au/apps/view_article. ac? articleId=1196615 Wong (2010). Aussie cafe culture accounts for ‘biggest growth in coffee’. Retrieved May 17, 2010 from http://www. ausfoodnews. com. au/2010/03/04/aussie-cafe-culture-accounts-for-biggest-growth-in-coffee. html Appendix 1 The Questionnaire of the Coffee Market. This is a marketing research of the style, habits and opinions of coffee in your everyday life. Section 1: Basic Personal Information 1. What is your gender? A Male B Female 2. What is your age? A 18-25 B 26-30 C 30-40 D Above 40 3. What is your Occupation? A Students B Business men C Employee D Others 4. Are you married or single? A Married B Single 5. What is your family’s size? A 1-2 person B 3-5 person C 6-8 person D Above 8 person Section 2: 6. Where can you get the information about coffee? A Internet B Magazine/ newspaper C TV D Print Advertisement E Others 7. Where are you usually buy the coffee product? A Supermarket B Internet C Coffee shop D Others 8. How offen do you drink coffee? A Every day B 3-4 times per week C Once a week D Never 9. Where do you usually drink coffee? A Cafe B At home C At office D At campus E Others 10. What kind of coffee would you like? A Latte B Espresso C Cappuccino D Mocha E Other specialty drinks 11. How much of a cup of coffee is acceptable for you? A $2-3 /cup B $3-5/cup C $5-8/cup D $8-10/cup E Above $10/cup Thank you for your participation!!!

Sickle Cell essays

Sickle Cell essays Sickle cell anemia is a chronic disease in which the red blood cells loose their disc-shape and become crescent. As a result of this change in shape, they function abnormally and break down, causing reoccurring painful episodes. An abnormal type of hemoglobin called hemoglobin S causes sickle cell anemia. Sickle cell anemia can only be inherited when both parents have the hemoglobin S gene. Sickle cell affects eight out of 100,000 people. However, it is more common in certain ethnic backgrounds. The disease affects one out of every 600 African Americans and one out of 1,000 to 1,400 Hispanic Americans. Sickle cell anemia may become life threatening when damaged blood cells break down or bone marrow fails to produce blood cells. These affects can cause damage to the kidneys, lungs, bone, liver, and even the central nervous system. Blocked blood vessels and damaged organs can cause acute painful episodes. These painful symptoms, which occur in 70% of patients, can last hours to days, affecting the bones in the back and chest. Some sufferers may have one episode every few years, while others may have many per year. The symptoms can even be severe enough to require admission to the hospital for pain control. People with Sickle cell anemia may have delayed growth and puberty, have ulcers in the lower legs during both adolescents and adulthood, and Not all symptoms of Sickle cell anemia are so threatening. Other symptoms include fatigue, breathlessness, rapid heart rate, fever and vomiting, poor eyesight and decreased fertility. There is currently no cure for this disease. During a crisis, bed rest is recommended to reduce the use of energy and oxygen needs. Transfusions of Folic acid, essential in producing cells, are required because of rapid blood cell turnover. Acute painful episodes are treated with analgesics and adequate liquid intake. Sometimes the spleen become damaged from these aberrant&...

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Government Ever Limit Freedom Of Speech Essay

Government Ever Limit Freedom Of Speech Essay Governments have an obligation to regulate the freedom of speech. Freedom of speech is a right that is limitless to the people unless Governments introduce legislations that are passed to limit freedom of speech to prevent acts of verbal violence, which include racial discrimination, discrimination of minority groups and various forms of hate speech to minority groups. There have been various examples of freedom of speech being too limitless to the people, causing unwanted violence. Though it is an essential part of governing the people, to let them express especially in a democratic society. The freedom of speech and expression is limited due to the violence caused by it and is therefore limited by laws that enable the peoples speech to be limited and reduced in harm and offence. Representative democracy is much more ideal in leading the people, instead of the people leading the people. The majority can cause havoc at times. Freedom of speech is limited to the fact that a Representa tive Democracy is usually ideal. In some circumstances, voting is permitted for certain laws, also called a referendum. However, though Freedom of speech may have many negative impacts on todays society, it has also helped society grow in better ways to help prosper into the future. Freedom of speech is sustained and regulated to the point where it has been altered to try and prevent and reduce verbal violence and abuse. These alterations have benefited society in restricting their expression to harm others. It is asked at timesà ¢Ã¢â€š ¬Ã‚ ¦ What type of speech, if any cause harm? (Mill, 2008). It may not be evident through speech but evident through the actions taken by the group of others to destroy the speaker. An example would be from a Dutch Film Maker, Theo Van Gogh who was stabbed to death after producing a movie that criticized the Islams. (Tunehag 2011, p.77). This is very alarming, freedom of speech can lead to ones death depending on ones speech. In some cases, Christmas is often removed or renamed to not offend Muslims, in this, the heart of the people is ideally recognized and laws that protect race and religion (Racial and Religious Hatred Acts) come into play. The way we perceive someones speech may differ from others perceived hearing of it and the idea that other people may or may not take offense to it is a factor in trying to modify and renew Freedom of speech. It is hard to interpret if someone is offended by what is said. Actions speak louder than words is what can be used to interpret whether or not the hearer is offended and whether actions will speak louder than what the speaker has said. Freedom of speech is contradictory to the fact that what can be said by the speaker can be offensive, but the hearer can also offend the speaker if the path is chosen by the hearer. Engaging with the issue of limiting Freedom of speech is important to concerning many minority groups. Ideally they are more subjected to discrimination due to social norms placed by society. Minority groups are protected by laws such as Anti-Vilification and Hate Speech Laws. These laws not only protect minority groups, but also protect social relations with other cultures and groups. Freedom of speech is a given right, but limitations is a must to prevent damage to society with the introductions of laws and acts. Freedom of speech is the foundation of a democratic society; it allows us to express our own views and helps us to express freedom of the press, rights to open political debate, freedom to manifest religious beliefs, freedom of expression in art and music, etc. (Tunehag 2011, p.77). As it is a foundation of a democratic society, there must be limitations to the law as the full freedom of speech can lead to harm, offence and hate. The peoples say is limited through laws. These laws include such laws as Anti-vilification laws in Australia which prevents hatred or prejudice towards a person, group of people on a specified ground (Gelber 2011, p. 83). This reduces racism or discrimination against minorities labelled from the public and is an escape from the label of a minority. In the UK, the Racial and Religious Hatred Act was passed after being rectified i n 2006, making any incitement of religious hatred an offenceà ¢Ã¢â€š ¬Ã‚ ¦ (Smits 2009, p. 155). Limitations on speech are purely defined by what the Government believes might harm the Government or the people itself'(Wallace, 1989, p.506). As governments later realized the danger of not limiting freedom of speech during the war effort, Espionage Act of 1917 and the Sedition Act of 1918 were passed during World War 1. During this time, some speech may have affected with the war effort. These acts helped limit the freedom of speech during the war effort. Some countries such as Britain and France have severe restrictions on freedom of speech due to their concern of national security. Other countries such as Denmark have less concern, though many Western Nations follow strict restrictions. To this notion of restrictions, it follows how Democracies are predominantly Representative Democracies where the people vote on an expert leader in Political events to decide for them/the people. Freedom of speech is a given right to the people, in a democracy, the people are able to voice their opinion, though a Representative democracy is much intended. Letting the experts decide in their own field of politics is much safer than the people deciding for the people. A country such as Australia is run by a Representative democracy, where there are free elections, which gives the people a chance to choose their leaders and express their opinions on issues (Harvard 1989, p. 127). The representative is more aware of laws than the people itself, making the representative fully aware of the freedom of speech right and laws that alter its right. To this advantage; the representatives have the ability to modify the right through the passing of legislations through multiparty systems. Democratic societies pursue to promise their citizens certain freedoms, including freedom of religion, freedom of the press and freedom of speech (Harvard 1989, p. 126). Most of these freedoms are limite d, just like the Freedom of speech has its own limitations in the public usage. In a Democracy, the Majority will always rule. But the majority cannot take away the rights of other people; these consist of the basic freedom of speech, press, assembly and religious worship. By no means can the majority strip the rights of the minority to become the majority by legal means (Harvard 1989, p. 127). This set guideline for a majority rule is important as Democracy ensures that citizens are endowed with personal liberties and rights and no government can remove or weaken them and freedom of citizens to associate together within civil society (Woodward, 2010, p. 9). This ensures every citizen under democratic rule is equal to every citizen around them. Representative Democracy has ensured the limitation of freedom of speech by the experts in the field, ensuring that the majority cannot strip the rights of others. It has also shown the true potential of these limitations and the right itself , Freedom of Speech. Nevertheless, even with its negatives aspects, it is a right that has great significance in society, allowing people to express their true opinions and values. This allows great expression from various people which can show true potential in fluent and influential speech. This is shown through many who have sought to believe what is right and challenge laws and fight for what they may believe is right. Some people may abuse the right by resulting into racism or discrimination against minority groups, but ideally, it helps share ideas between people and helps to nurture social relationships and social unity. The Act also helps with social evolution as the human race thrives as social beings. The Government should be limiting the Freedom of Speech but to the extent where individuals are able to still foster creativity and promote their identity and individuality to which their expression as a right will not be revoked unless harmed or verbally harmed against others. These restrictions in the recent years have not stopped individuality. Absolute freedom of opinion and sentiment on all subjects (Mill, 1978, p. 11) is what supports the Freedom of speech in a beneficial manner. The most beneficial of freedom of speech is that everyone has their own say. No one is detached by the right, everyone is entitled to it. The restrictions put on the right are only to reduce the harm that others may inflict on groups of people. The right has done more good than harm, though it is not an excuse to try and reduce the damage being caused. The Freedom of speech act has proven to be a debatable argument on whether or not the act itself should be limited by Governments. It should be safely said that the limiting of the Freedom of Speech has clearly reduced verbal violence such as hate speech, racism, hatred against religion etc. across the spectrum. With these reductions, the true nature of Freedom of Speech can truly be witnessed. Acts and Laws that reduce that limit the act also play a huge role in maintaining social relations between groups. The nature of Freedom of speech had given too much power to the people. We can see now how the introduction of new legislations that these powers have been reduced. As the Freedom of Speech continues to be a given right, there may be more restrictions put on to it to better suit the publics need and to reduce the harm caused by the speech by the people. By this, the future is seeking to be positive as the right can be used in the proper manner that it was intended to be used for.